Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal …
Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectiv…
Buku ini membahas khusus pengertian struktur statis tak tentu, perhitungan gaya-gaya dalam struktur balok maupun portal, dan contoh-contoh soal penyelesaian perhitungan gaya-gaya dalam elemen struktur statis tak tentu. Metode penyelesaian perhitungan gaya-gaya dalam elemen struktur statis tak tentu menggunakan dua metode yaitu Metode Consistent Deformation dan Metode Persamaan Tiga Momen (Clayp…
More than ever before, a greater need exists for managers to do a better job in planning their construction projects to insure greater success and better profits for all parties involved. This edition of Construction Scheduling: Principles and Practices features comprehensive coverage of scheduling fundamentals in addition to practical applications for the four most popular project management s…
The authors have written a practical introductory text exploring the theory and applications of unit operations for environmental engineers that is a comprehensive update to Linvil Rich's 1961 classic work, "Unit Operations in Sanitary Engineering". The book is designed to serve as a training tool for those individuals pursuing degrees that include courses on unit operations. Although the liter…
This Second Edition of Susumu Kawamura's landmark volume offers comprehensive coverage of water treatment facility design, from the basic principles to the latest innovations. It covers a broad spectrum of water treatment process designs in detail and offers clear guidelines on how to choose the unit, process, and equipment that will maximize overall efficiency and minimize maintenance costs. T…
For corporate finance courses. Modern theory blended with practice to elevate your financial decision making Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the f…