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On deadline: managing media relations
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781577664406
- Collation
- xvi, 240 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 HOW o
Digital PR
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that prev…
- Edition
- -
- ISBN/ISSN
- 9781787566194
- Collation
- xiv, 172 pages ; 21 cm
- Series Title
- -
- Call Number
- 659.2 WHA d
Management information systems : managing the digital firm
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students develops…
- Edition
- 17th ed.
- ISBN/ISSN
- 9781292403281
- Collation
- 1 v. (various pagings) : col. ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658.403 801 1 LOU m
Research Methods for Business, An Indian Adaptation: A Skill-Building Approach
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data col…
- Edition
- 8th.ed.
- ISBN/ISSN
- 978-93-5424-492-6
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.0072 ROG r
Business communication
We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious co…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781265028763
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.45 KIT b
Marketing communications
Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field
- Edition
- 9th.ed
- ISBN/ISSN
- 9781292400310
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.802 CHR m
Industrial environmental management: engineering, science, and policy
This book explains why industrial environmental management is important to human environmental interactions and describes what the physical, economic, social, and technological constraints to achieving the goal of a sustainable environment are. It emphasizes recent progress in life-cycle sustainable design, applying green engineering principles and the concept of Zero Effect Zero Defect to mini…
- Edition
- -
- ISBN/ISSN
- 9781119591580
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.4083 DAS i
Investor Relations: Principles and International Best Practices in Financial …
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
- Edition
- 2nd. Ed.
- ISBN/ISSN
- 9781349463800
- Collation
- xv, 221 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.15 GUI I
Ongoing Crisis Communication
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emerge…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781071816646
- Collation
- xvi, 287 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4 COO o
The lean startup: how today's entrepreneurs use continuous innovation to crea…
Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to cr…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780307887917
- Collation
- 320 p. ; 22 cm.
- Series Title
- -
- Call Number
- 658.1 RIE l
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