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Information Systems: A Manager's Guide to Harnessing Technology Version 7.0
Enhanced coverage of key topics, including artificial intelligence (AI), generative AI (GenAI), AI's promise, AI's risks and challenges, AI and ethics, the impact of AI on the semiconductor business, Internet of Things (IoT), robotics, 3D manufacturing, data analytics, new market players, updated discussions of existing market players, product and services innovations, social media platform evo…
- Edition
- -
- ISBN/ISSN
- 9781453394052
- Collation
- 905 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.4038 GAL i
Technology entrepreneurship: bringing innovation to the marketplace
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of busine…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781352011173
- Collation
- xxviii, 417 pages : illustrations (black and white
- Series Title
- -
- Call Number
- 658.11 EVE t
Technology Entrepreneurship: Insights in New Technology-Based Firms, Research…
This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…
- Edition
- 1st ed. 2018.
- ISBN/ISSN
- 9783319735092
- Collation
- 1 online resource (XIV, 300 pages 36 illustrations
- Series Title
- -
- Call Number
- 658.421 PRE t
Management and information technology after digital transformation
With the widespread transformation of information into digital form throughout society - firms and organizations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness - we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addre…
- Edition
- -
- ISBN/ISSN
- 9781003111245
- Collation
- 1 online resource
- Series Title
- Routledge studies in innovation, organizations and technology
- Call Number
- 658.4038011 EKM m
Information technology for management: driving digital transformation to enha…
Preface To Be Updated-For castoff only Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhan…
- Edition
- 12th ed
- ISBN/ISSN
- 9781119702900
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.4038011 TUR i
Corporate governance
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to …
- Edition
- 5th ed.
- ISBN/ISSN
- 9780470972595
- Collation
- xxix, 511 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4 MON c
Economics of strategy
Economics of Strategy, 7th edition (PDF) focuses on the key economic concepts college students must master in order to develop a sound business strategy. Ideal for undergraduate business strategy and managerial economics courses, Economics of Strategy 7e offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general p…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119042303
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.4012 BES m
Principles of electric circuits: conventional current
Principles of Electric Circuits: Conventional Current Version provides a uniquely clear introduction to fundamental circuit laws and components, using math only when needed for understanding. Floyd’s acclaimed coverage of troubleshooting – combined with exercises, examples, and illustrations – gives students the problem-solving experience they need to step outside the classroom and into a…
- Edition
- 10th ed
- ISBN/ISSN
- 9780134879482
- Collation
- xvi, 1008 pages : colored illustrations ; 27 cm
- Series Title
- -
- Call Number
- 621.319 2 FLO p
Evaluating public relations: a best practice guide to public relations and ev…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.Fully revised and up…
- Edition
- -
- ISBN/ISSN
- 9780749443061
- Collation
- vii, 213 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 WAT e
Evaluating public relations: a best practice guide to public relations planni…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749449797
- Collation
- iv, 252 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- 659.2 WAT e
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