Business communication

We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious co…

Marketing communications

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field

Industrial environmental management: engineering, science, and policy

This book explains why industrial environmental management is important to human environmental interactions and describes what the physical, economic, social, and technological constraints to achieving the goal of a sustainable environment are. It emphasizes recent progress in life-cycle sustainable design, applying green engineering principles and the concept of Zero Effect Zero Defect to mini…

Investor Relations: Principles and International Best Practices in Financial …

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Ongoing Crisis Communication

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emerge…

The lean startup: how today's entrepreneurs use continuous innovation to crea…

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to cr…

Platform revolution: how networked markets are transforming the economy and h…

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value

Corporate communication: a guide to theory and practice 6th.ed

The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications

Financial Accounting Theory and Analysis: Text and Cases 13th. Ed.

Financial Accounting Theory and Analysis: Text and Cases, 13th Edition illustrates how accounting standards impact the daily decisions of accounting professionals. This authoritative textbook shows how accounting theory explains why particular companies select certain accounting methods over others, and predicts the attributes of firms by analyzing their accounting methods. The text examines em…

Memahami akuntansi syariah di Indonesia [ sumber elektronik ] : Aplikasi pada…

Edition

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ISBN/ISSN

9786021521557

Collation

1 Compact disk: berwarna : 4.72 in + buku teks

Series Title

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Call Number

657 Wiy m