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Principles of marketing
Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
- Edition
- 19th Ed.
- ISBN/ISSN
- 9781292449364
- Collation
- 768 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Streetwise complete publicity plans: how to create publicity that will spark …
There's nothing like publicity to generate interest in a small business. The trick is to create materials distinctive enough to build the buzz that sets your products and services apart from the competition. Award-winning publicist Sandra Beckwith goes beyond other PR primers to reveal the mechanics of writing pitch letters and publicity kits that get attention-and keep it
- Edition
- -
- ISBN/ISSN
- 1580627714
- Collation
- viii, 341 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BEC s
Financial accounting with International Financial Reporting Standards
While there is growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's fourth edition of Financial Accounting: IFRS highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market. The highly anticipated new edition retains each of the key features (e.g. TOC, writing style, pedagogy,…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781119503408
- Collation
- xiii, 15 Chapter : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 657 WEY f
Business and society: stakeholders, ethics, public policy
This book highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business …
- Edition
- 14th ed
- ISBN/ISSN
- 9780078029479
- Collation
- xviii, 569 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.408 LAW b
Financial accounting: with international financial reporting standards
Illustration of Journalizing and PostingThe Trial Balance; Limitations of a Trial Balance; Locating Errors; Currency Signs and Underlining; A Look at U.S. GAAP; 3 Adjusting the Accounts; What Was Your Profit?: Cadbury; Accrual-Basis Accounting and Adjusting Entries; Fiscal and Calendar Years; Accrual- versus Cash-Basis Accounting; Recognizing Revenues and Expenses; The Need for Adjusting Entrie…
- Edition
- -
- ISBN/ISSN
- 9781119503408
- Collation
- 1 online resource (859 pages)
- Series Title
- -
- Call Number
- 657.021 8 WEY f
Fluency with information technology: skills, concepts, & capabilities
Fluency with Information Technology: Skills, Concepts, and Capabilitiesequips readers who are already familiar with computers, the Internet, and the World Wide Web with a deeper understanding of the broad capabilities of technology. Through a project-oriented learning approach that uses examples and realistic problem-solving scenarios, Larry Snyder teaches readers to navigate information techno…
- Edition
- 6th ed
- ISBN/ISSN
- 9780133577396
- Collation
- xviii, 754 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 616.8589 SNY f
On deadline: managing media relations
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781577664406
- Collation
- xvi, 240 p. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 HOW o
Digital PR
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that prev…
- Edition
- -
- ISBN/ISSN
- 9781787566194
- Collation
- xiv, 172 pages ; 21 cm
- Series Title
- -
- Call Number
- 659.2 WHA d
Management information systems : managing the digital firm
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students develops…
- Edition
- 17th ed.
- ISBN/ISSN
- 9781292403281
- Collation
- 1 v. (various pagings) : col. ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658.403 801 1 LOU m
Research Methods for Business, An Indian Adaptation: A Skill-Building Approach
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data col…
- Edition
- 8th.ed.
- ISBN/ISSN
- 978-93-5424-492-6
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.0072 ROG r
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