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Digital marketing : foundations and strategy
Zahay/Labrecque/Reavey/Roberts' Digital marketing foundations and strategy, 5th edition provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to pro…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780357720738
- Collation
- xi, 434 pages : illustrations (some color), maps (
- Series Title
- -
- Call Number
- 658.802 ZAH d
The innovator's DNA: mastering the five skills of disruptive innovators
Are you the next Steve Jobs?You could be as innovative and impactful—if you can change your behaviors to improve your creative impact.In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills ne…
- Edition
- -
- ISBN/ISSN
- 9781422134818
- Collation
- vi, 296 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4063 GRE i
The other side of innovation: solving the execution challenge
The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two.
- Edition
- -
- ISBN/ISSN
- 9781422166963
- Collation
- xiv, 220 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.4063 GOV o
Business research methods
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketin…
- Edition
- 9th.ed
- ISBN/ISSN
- 9781111826949
- Collation
- 670 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.0072
Making the team : a guide for managers
Gain inside insight to help team leaders and team members maximize their success in business. Making the Team: A Guide for Managers combines cutting-edge theory with the latest research and real-world applications in order to help team leaders and team members succeed in the business world. Every chapter of this edition contains new information, new research, updated examples, and more
- Edition
- 5th.ed
- ISBN/ISSN
- 9781292060781
- Collation
- 480 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.4022 THO m
The fifth discipline: the art and practice of the learning organization
An MIT Professor's pathbreaking book on building "learning organizations"--Corporations that overcome inherent obstacles to learning and develop dynamic ways to pinpoint the threats that face them and to recognize new opportunities. Not only is the learning organization a new source of competitive advantage, it also offers a marvelously empowering approach to work, one which promises that, as A…
- Edition
- -
- ISBN/ISSN
- 9781407060002
- Collation
- viii, 424 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.4 SEN f
Crisis management planning and execution
Crisis management planning refers to the methodology used by executives to respond to and manage a crisis and is an integral part of a business resumption plan. Crisis Management Planning and Execution explores in detail the concepts of crisis management planning, which involves a number of crises other than physical disaster. Defining the term crisis management plan, the book begins by explai…
- Edition
- -
- ISBN/ISSN
- 9780849322440
- Collation
- xxi, 504 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.4056 DEV c
Research methods for digital work and organization: investigating distributed…
Digital work is organizationally, interpretively, spatially and temporally complex. An array of innovative methodologies have begun to emerge to capture these activities, whether through re-purposing existing tools, devising entirely novel methods or mixing old and new. This book brings together some of these techniques in one volume as a sourcebook for management, business, organizational and …
- Edition
- -
- ISBN/ISSN
- 9780198860679
- Collation
- 1 online resource: illustrations.
- Series Title
- -
- Call Number
- 658.0072 HIN r
Entrepreneurship in Technology for ASEAN
This edited book focuses on growth and entrepreneurial development in rapidly developing countries in Asia-Pacific region. The book synthesizes the scholarly papers and ideas presented at the 3rd International Conference on Managing the Asian Century, Kuala Lumpur, Malaysia in 2015. It accounts for that fact that entrepreneurs of today are focusing more on technology and that this is happening …
- Edition
- View all formats and editions
- ISBN/ISSN
- 9789811022807
- Collation
- 1 online resource (VIII, 173 pages 34 illustration
- Series Title
- -
- Call Number
- 658.11 Man e
Technology and entrepreneurship education: adopting creative digital approach…
This contemporary book offers valuable insights on digital technology and entrepreneurship education, highlighting the importance of adopting creative digital approaches to learning and teaching. It raises the questions as to whether the current approaches utilised to convey entrepreneurial knowledge are adequate enough when preparing graduates for prospective careers. The book directly address…
- Edition
- -
- ISBN/ISSN
- 9783030842925
- Collation
- 1 online resource (1 volume) : illustrations (blac
- Series Title
- -
- Call Number
- 658.11 HYA t
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