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Information technology for management: driving digital transformation to enha…
Preface To Be Updated-For castoff only Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhan…
- Edition
- 12th ed
- ISBN/ISSN
- 9781119702900
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.4038011 TUR i
Corporate governance
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to …
- Edition
- 5th ed.
- ISBN/ISSN
- 9780470972595
- Collation
- xxix, 511 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4 MON c
Economics of strategy
Economics of Strategy, 7th edition (PDF) focuses on the key economic concepts college students must master in order to develop a sound business strategy. Ideal for undergraduate business strategy and managerial economics courses, Economics of Strategy 7e offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general p…
- Edition
- 7th ed
- ISBN/ISSN
- 9781119042303
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.4012 BES m
Principles of electric circuits: conventional current
Principles of Electric Circuits: Conventional Current Version provides a uniquely clear introduction to fundamental circuit laws and components, using math only when needed for understanding. Floyd’s acclaimed coverage of troubleshooting – combined with exercises, examples, and illustrations – gives students the problem-solving experience they need to step outside the classroom and into a…
- Edition
- 10th ed
- ISBN/ISSN
- 9780134879482
- Collation
- xvi, 1008 pages : colored illustrations ; 27 cm
- Series Title
- -
- Call Number
- 621.319 2 FLO p
Evaluating public relations: a best practice guide to public relations and ev…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.Fully revised and up…
- Edition
- -
- ISBN/ISSN
- 9780749443061
- Collation
- vii, 213 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 WAT e
Evaluating public relations: a best practice guide to public relations planni…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and …
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780749449797
- Collation
- iv, 252 p. : ill. ; 24 cm.
- Series Title
- PR in practice series
- Call Number
- 659.2 WAT e
Online public relations : a practical guide to developing an online strategy …
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of …
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749449681
- Collation
- -
- Series Title
- -
- Call Number
- 659.202854678 PHI o
Introduction to Materials Science for Engineers
or a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering. Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It e…
- Edition
- 9th ed.
- ISBN/ISSN
- 9780135650127
- Collation
- -
- Series Title
- -
- Call Number
- 620.11
Marketing: an introduction
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15th Ed.
- ISBN/ISSN
- 9780137476459
- Collation
- xxiv, 676 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8
Communication technology update and fundamentals
For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple--every two years, the book is completely rewritten to ensure that it contain…
- Edition
- 16th.ed
- ISBN/ISSN
- 9781138571365
- Collation
- 1 online resource (1 volume) : illustrations
- Series Title
- -
- Call Number
- 621.382 GRA c
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