Auditing and assurance services:an integrated approach - 18 Ed.

Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making process—whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing…

Marketing Management, 17th Global Edition

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…

Marketing research

Edition

7th ed

ISBN/ISSN

9780133074676

Collation

xxix, 459 pages : illustrations ; 26 cm

Series Title

-

Call Number

658.8 BUR m

Armstrong's Handbook of Human Resource Management Practice: A Guide to the Th…

Armstrong''s Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It al…

The new HR analytics: predicting the economic value of your company's human c…

In his landmark book, "The ROI of Human Capital", Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company's bottom line. "The New HR Analytics" is another such quantum leap, revealing how to predict the value of future human capital investments. Using Fitz-enz's proprietary analytic model, readers learn how to measure and evalua…

Publicity and media relations checklists : 59 proven checklists to save time,…

Publicity & Media Relations Checklists David R. Yale About book Comments 0 0 / 0 Paperback Tags This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From get…

Public Relations Writing: Form & Style

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and b…

Public Relations Techniques That Work

Buku Public Relations Techniques That Work karya Jim Dunn merupakan panduan praktis yang menyajikan strategi serta taktik efisien dalam menjalankan fungsi hubungan masyarakat (Public Relations/PR). Buku ini membahas secara terstruktur langkah-langkah membangun reputasi positif organisasi, mengelola komunikasi krisis, merancang kampanye PR yang terarah, dan menjalin relasi harmonis dengan media …

Fennema's food chemistry - 5th. Ed.

This latest edition of the most internationally respected reference in food chemistry for more than 30 years, Fennema’s Food Chemistry, 5th Edition once again meets and surpasses the standards of quality and comprehensive information set by its predecessors. All chapters reflect recent scientific advances and, where appropriate, have expanded and evolved their focus to provide readers with th…

Food : The Chemistry of its Components - 7th. Ed.

Since 1984 this book, now in its 7th edition and thoroughly updated, has introduced the crucial interface between our diet and the essentially chemical nature of what we eat and drink. The contributions of the various classes of natural food components, as well as additives and contaminants, to the nutritional value of foods are considered. These include the nutrients required in large amounts …