Now in its third edition this leading introduction to ethnography has been thoroughly updated and substantially rewritten. It offers a systematic introduction to ethnographic principles and practice. New material covers the use of visual and virtual research methods, hypermedia software and the issue of ethical regulation. There is also a new prologue and epilogue. The authors argue that ethnog…
Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.
This textbook helps you understand contemporary events and emerging global trends. Every chapter contains thought provoking case studies, box inserts with rival views on current controversies, a marginal glossary, as well as vivid graphs, maps, and photographs.
Introduction to Global Politics, Fourth Edition, brings together an expert team of international scholars to provide students with a current, engaging, and non-U.S. perspective on global politics.
The Globalization of International Relations -- Realist Theories -- Liberal and Social Theories -- International Relations enables readers to form a framework for analyzing the complex and constantly changing information that comprises our increasingly interconnected world. Opening readers’ eyes to the positive and negative events that occur across the globe every day, authors Jon Pevehous…
Uses the aggregate supply/aggregate demand model as a fundamental tool for learning macroeconomics. This book provides a balance of theory to application, allowing readers to relate the materials to their everyday lives using puzzles, issues, and examples.
This political theory textbook invites students to apply the concepts they encounter to real world politics. Each chapter includes a 2,000 word case study to highlight the theories that have been discussed.
In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalizes the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relat…
his thoroughly revised and updated new edition of Mark Casson’s modern classic The Entrepreneur presents a novel synthesis of the ideas of Joseph Schumpeter, Frank Knight and Friedrich Hayek, according to which the defining characteristic of the entrepreneur is the exercise of judgement in business decisions. This pathbreaking volume argues that good judgement is based on a unique combinatio…