Now in its 6th Edition, this highly acclaimed textbook provides sanitation information needed to ensure hygienic practices and safe food for food industry personnel as well as students. It addresses the principles related to contamination, cleaning compounds, sanitizers, cleaning equipment. It also presents specific directions for applying these concepts to attain hygienic conditions in food pr…
For the two-semester principles of economics course. An intuitive and grounded approach to economics Get students to think like an Economist using the latest policy and data while incorporating global issues. Economics, Twelfth Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. Economics emphasizes rea…
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition…
Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In reco…
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life
This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflectio…
Doing News Framing Analysis provides an interpretive guide to news frames – what they are, how they can be observed in news texts, and how framing effects are uncovered and substantiated in cultural, group, and individual sites. Chapters feature framing analysts reflecting on their own empirical work in research, classroom, and public settings to address specific aspects of framing analysis. …
This critical, thought provoking discussion of contemporary urban politics places key issues in a geographical context. The text provides a thorough theoretical grounding with an extensive thematic overview. This unique approach links classical, institutional urban politics with a broader set of urban politics and practices. With case study material integrated throughout, and consideration give…
Description: A comprehensive introduction to urban sociology Cities and Urban Life, written by two of the best-known authors in the field, provides a comprehensive introduction to urban sociology, urban anthropology and urban studies. The focus of the text is sociological, but it also incorporates research and theory from other disciplines. Upon completing this book, readers will be able to…
No subject is more central to the study of politics than elections. All across the globe, elections are a focal point for citizens, the media, and politicians long before--and sometimes long after--they occur. Electoral systems, the rules about how voters' preferences are translated into election results, profoundly shape the results not only of individual elections but also of many other impor…