Understanding media: the extensions of man

This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable r…

Health and safety questions and answers: a practical approach

The body of knowledge on safety at work is constantly growing. Each individual chapter in this practical volume deals with a particular aspect of health and safety to act as a reminder to those in positions of responsibility of their remit under the law

Making social worlds: a communication perspective

How one acts during "critical moments" can change the world. The tools and concepts of CMM - Coordinated Management of Meaning - show us how to discern and to act wisely during the moments that shape our future. This text presents the most accessible introduction to CMM, one of the groundbreaking theories of speech communication." "In an age in which what happens anywhere affects us everywhere,…

E-merging media: communication and the media economy of the future

After the ECC-Book on ""E-conomy"" this new report of the European Communication Council (ECC) analyses from various perspectives the profound societal and economical change of the media economy, initiated by digitalisation and networking. The report examines effects and new perspectives in the area of economy, society, and politics

Mediating the message in the 21st century: a media sociology perspective

This book offers a theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet

Media sociology

Edition

-

ISBN/ISSN

9780415051101

Collation

1 online resource (138 pages) : illustrations

Series Title

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Call Number

302.2 BAR m

Quantitative Methods for the Social Sciences: A Practical Introduction with E…

This textbook offers an essential introduction to survey research and quantitative methods. Building on the premise that statistical methods need to be learned in a practical fashion, the book guides students through the various steps of the survey research process and helps to apply those steps toward a real example. In detail, the textbook introduces students to the four pillars of survey r…

An invitation to social research: how it's done

With real-world examples and an emphasis on ethics throughout, AN INVITATION TO SOCIAL RESEARCH: HOW IT'S DONE, Fifth Edition combines balanced coverage of quantitative and qualitative methods of social research with a unique "behind the scenes" approach. Built on focal research pieces and excerpts from real research projects, chapters present the insights, perspectives, and challenges of actua…

Media & culture : mass communication in a digital age

Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media--and understanding how they fit together--can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital m…

Mass communication : living in a media world

Mass Communication: Living in a Media World" presents a highly accessible introduction to mass communication that equips students with the critical thinking skills they need to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the medi…