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International Advertising Law: A Practical Global Guide
The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations.
- Edition
- -
- ISBN/ISSN
- 9781909416048
- Collation
- 511 pages ; 25 cm
- Series Title
- -
- Call Number
- 346.048 JOR i
The Politics of Leverage in international relations : name, shame, and sanction
This unique volume unpacks the concept and practice of naming and shaming by examining how governments, NGOs and international organisations attempt to change the behaviour of targeted actors through public exposure of violations of normative standards and legal commitments.
- Edition
- -
- ISBN/ISSN
- 9780230241152
- Collation
- xii, 251 pages ; 23 cm.
- Series Title
- -
- Call Number
- 327.1 POL
Economics
Samuelson's text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate, and interesting introduction to modern economics principles. Bill Nordhaus is now the primary author of this text, and he has revised the book to be…
- Edition
- 19th ed.
- ISBN/ISSN
- 9780073511290
- Collation
- xxiv, 715 p. : ill. ; 26 cm.
- Series Title
- The McGraw-Hill series economics
- Call Number
- 330 SAM e
Principles of economics
Now you can master the principles of economics with the help of the most popular economics textbook trusted by students worldwide... Using a clear, inviting writing style, this book emphasizes only the material that helps you better understand the world and economy in which you live. You learn to become a more astute participant in today's economy with a strong understanding of both the potenti…
- Edition
- 9th ed.
- ISBN/ISSN
- 9780357133705
- Collation
- 1 vol. (XXXI-816 p.) : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 330 MAN p
Economics, Global Edition
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For 2-semester principles of economics courses. An intuitive and grounded approach to economics Economics gets students to think like economists byincorporating the latest policy, data and dis…
- Edition
- 14th ed
- ISBN/ISSN
- 9781292433738
- Collation
- 1 online resource (865 pages)
- Series Title
- -
- Call Number
- 330 PAR e
The future of geography: how power and politics in space will change our world
Space: the biggest geopolitical story of the coming century - new from the multi-million-copy bestselling author of Prisoners of Geography
- Edition
- -
- ISBN/ISSN
- 9781783966875
- Collation
- xv, 255 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 327.101 MAR f
The geopolitics of resource wars: resource dependence, governance and violence
Going beyond conventional arguments of resource competition over scarce resources, this book examines the 'resource curse' affecting many resource-dependent countries and the spaces of (mis)governance shaping the violent geopolitics of many raw materials. Highlighting the multiple forms of violence accompanying the history of resources exploitation and current business practices supporting pred…
- Edition
- -
- ISBN/ISSN
- 0714656046
- Collation
- 277 p. : ill., maps ; 23 cm.
- Series Title
- -
- Call Number
- 355.033 LEB g
This little world: a how-to guide for social innovators
Our planet has never been smaller. Technological advancements have compressed time and space, making the world more immediate and interconnected. This Little World clearly sets out how social innovation practices can enable organizations and communities to create a more sustainable, just, and equitable future for our planet. Today, cloud-based communication systems span the globe, connecting pe…
- Edition
- -
- ISBN/ISSN
- 9781003465669
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 338.04 HAL t
Classical geopolitics: a new analytical model
Geopolitics is the study of how the projection of power (ideological, cultural, economic, or military) is effected and affected by the geographic and political landscape in which it operates. Despite the real world relevance of geopolitics, a common understanding of what classical geopolitics is and how it works still lies beyond the reach of both researchers and practitioners. In Classical Geo…
- Edition
- -
- ISBN/ISSN
- 9780804796644
- Collation
- xii, 210 pages ; 24 cm
- Series Title
- -
- Call Number
- 320.12 KEL c
The politics of emerging strategic technologies: implications for geopolitics…
Emerging technologies hold great promise but also pose major challenges to global politics, national and international security, human dignity and human destiny. This book examines the latest innovations, key trends and geopolitical and human implications of emerging strategic technologies such as Biotechnology, Nanotechnology and Artificial Intelligence. The potential use and misuse of these t…
- Edition
- -
- ISBN/ISSN
- 9780230290846
- Collation
- ix, 339 p. : ill. ; 23 cm.
- Series Title
- St. Antony's series (Palgrave Macmillan (Firm))
- Call Number
- 303.483 ALR p
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