Media Convergence and Deconvergence

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and…

Cross-media ownership and democratic practice in Canada: content-sharing and …

This is the first in-depth analysis of major French- and English-Canadian news companies to show the impact of cross-media ownership on the diversity of new content. Surprisingly, the study lays to rest fears over content convergence of newspaper and television network ownership by Canadian media giants Canwest Global, CTVglobemedia, and Quebecor. Content-sharing between newspaper and televisio…

Mediating the message in the 21st century: a media sociology perspective

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, wit…

Komunikasi Politik di Indonesia

Kajian tentang komunikasi politik merupakan tema yang menarik banyak akademisi Ilmu Komunikasi di Indonesia sejak reformasi tahun 1998. Demokratisasi politik membawa perubahan besar dalam perilaku komunikasi politik di Indonesia kontemporer. Media massa dan media sosial dimanfaatkan secara massif dan terorganisir oleh para aktor politik untuk meraup dukungan publik agar memilih mereka dalam pem…

Memahami ilmu politik

Buku ini membahas konsep-konsep dasar ilmu politik dan mendiskripsikan atas sejumlah konsep penting dalam ilmu politik. Selain disajikan teori-teori yang orisinal juga dimunculkan teori-teori dalam konteks budaya politik Indonesia dengan cara sistematis. Oleh karena itu, buku ini dapat menjadi pegangan bagi mahasiswa, dosen, pengamat politik, politikus, dan siapa saja yang ingin menambah penget…

Economics of the public sector

This book breaks the mould of traditional texts on public sector economics. It provides a solid grounding in theory, then focuses on how this theory can be applied to a broad range of contemporary issues such as health and education, monopoly regulation and privatisation, as well as taxes and incentives." "This approach teaches the student to understand how the public sector interacts with the …

Dasar-Dasar Ilmu Politik

Dasar-Dasar Ilmu Politik membahas konsep-konsep seperti politik, kekuasaan, dan pembuatan keputusan. Disini, para mahasiswa serta masyarakat umum yang berminat pada dunia ilmu politik juga bisa mempelajari funsi undang-undang dasar, kelompok-kelompok politik, dewan perwakilan rakyat, demokrasi, serta hak-hak asasi manusia.

The power of unreasonable people: how social entrepreneurs create markets tha…

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Powe…

The advertising law guide: a friendly desktop reference for advertising profe…

This guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that arise in the advertising industry. Veteran intellectual-property lawyer Lee Wilson provides clear, concise explanations of the many legal considerations affecting advertising.

Advertising law and ethics

Edition

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ISBN/ISSN

8175342702

Collation

xx, 414 pages : illustrations ; 25 cm

Series Title

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Call Number

346.048 SAW a