The power of unreasonable people: how social entrepreneurs create markets tha…

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Powe…

The advertising law guide: a friendly desktop reference for advertising profe…

This guide shows graphic designers, copywriters, art directors, photographers, illustrators, advertising and marketing professionals, and business executives how to handle the day-to-day legal issues that arise in the advertising industry. Veteran intellectual-property lawyer Lee Wilson provides clear, concise explanations of the many legal considerations affecting advertising.

Advertising law and ethics

Edition

-

ISBN/ISSN

8175342702

Collation

xx, 414 pages : illustrations ; 25 cm

Series Title

-

Call Number

346.048 SAW a

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