Organizational behavior: emerging knowledge, global reality

Helps you make sense of organizational behavior, and provides the conceptual tools to work more effectively in the workplace. Suitable for managers; and useful to those who work in and around organizations, this book explains how emotions are the foundation of employee motivation, attitudes, and decisions.

Principles of marketing

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and …

Marketing : an introduction

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Throug…

Investments

Investments sets the standard as a graduate (MBA) text intended primarily for courses in investment analysis. The guiding principle has been to present the material in a framework that is organized by a central core of consistent fundamental principles and will introduce students to major issues currently of concern to all investors. In an effort to link theory to practice, the authors make the…

Management Control Systems

Helps students to develop the insight and analytical skills required from managers. This book is aimed specifically at international students to offer a wealth of diverse analytical cases, balanced with content and international examples.;Management control and management control systems -- The environment and strategy of organizations -- Management control and the organization's internal struc…

Management Control Systems

Edition

12th ed

ISBN/ISSN

0070635838

Collation

-

Series Title

-

Call Number

658.15 ANT m

Cultural theory and popular culture: an introduction

In this eighth edition of his award-winning Cultural Theory and Popular Culture: An Introduction, John Storey presents a clear and critical survey of competing theories of and various approaches to popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Retaining the accessib…

Handbook of consumer psychology

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to …

Consumer behavior

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and societ…

Advanced accounting

For undergraduate and graduate courses in advanced accounting. Practical learning and real-world application in accountingAdvanced Accounting is an in­-depth guide to accounting that reflects the most up-­to-­date business developments. This comprehensive textbook addresses practical financial reporting problems while reflecting recent business developments and changes in accounting standard…