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Systems analysis and design methods
Today's students want to practice the application of concepts. As with the previous editions of this book, the authors write to balance the coverage of concepts, tools, techniques, and their applications, and to provide the most examples of system analysis and design deliverables available in any book. The textbook also serves the reader as a professional reference for best current practices.
- Edition
- 7th ed.
- ISBN/ISSN
- 9780073052335
- Collation
- xv, 747 p. : ill. (some col.) ; 29 cm.
- Series Title
- -
- Call Number
- [SIF-LIB-33]
Secrets of Power Negotiating, 15th Anniversary Edition: Inside Secrets from a…
Roger Dawson's Secrets of Power Negotiating has changed the way American business thinks about negotiating. Thinking "win-win"--looking for that magical third solution in which everyone wins but nobody loses--can be a naive and ultimately unsuccessful approach in today's tough business environment. Power Negotiating teaches that the way you negotiate can get you everything you want and still co…
- Edition
- 15th anniversary ed.
- ISBN/ISSN
- 9781601631398
- Collation
- 352 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4 DAW s
Negotiation Techniques (That Really Work!)
Sales is all about negotiation. And every day, salespeople leave money on the table. They just don't have the skills to get what they want. Now Stephan Schiffman, drawing on years of experience, shows you how to nail the sale, hit quotas, and boost the bottom line. Schiffman-style negotiation is all about getting the best deal. And he outlines specific techniques to get there. Things can be to…
- Edition
- -
- ISBN/ISSN
- 9781598698275
- Collation
- x, 147 hal. ; 23 cm
- Series Title
- -
- Call Number
- 658.4 SCH n
On competition
Porter was the first to bridge the field of industrial organization with the field of management, effectively forging the new field of competitive strategy
- Edition
- Updated and expanded ed.
- ISBN/ISSN
- 9781422126967
- Collation
- xxxi, 544 p. : ill. ; 24 cm.
- Series Title
- The Harvard business review book series
- Call Number
- 382.1042 POR o
Marketing Management: A Strategic Decision-Making Approach
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Interne…
- Edition
- 7th.ed
- ISBN/ISSN
- 9780073381169
- Collation
- xxi, 551 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.8 MUL m
Transnational management: text and cases in cross-border management
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781108422437
- Collation
- xviii, 553 pages; 26 cm
- Series Title
- -
- Call Number
- 658.049 BAR t
Experiential marketing: how to get customers to sense, feel, think, act, and …
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns
- Edition
- -
- ISBN/ISSN
- 0684854236
- Collation
- xix, 280 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 SCH e
Regionalism, globalisation and international order: Europe and Southeast Asia
Offering a comparative historical perspective of European and Southeast Asian regionalism, this illuminating study presents new and imaginative insights into the theory and practice of regionalism and the links between regional developments, globalization and international order
- Edition
- -
- ISBN/ISSN
- 9780754648451
- Collation
- xii, 205 p. : ill. ; 24 cm.
- Series Title
- The international political economy of new regionalisms series
- Call Number
- 327.1 WUN r
Theories of new regionalism: a Palgrave reader
Brings together leading theories of new regionalism, characterized by its multidimensionality, fluidity and non-conformity involving rather informal multi-actor coalitions
- Edition
- -
- ISBN/ISSN
- 9781403901972
- Collation
- xv, 255 p. ; 23 cm.
- Series Title
- International political economy series (Palgrave Macmillan (Firm))
- Call Number
- 337.11 SOD t
A moral critique of development: in search of global responsibilities
Recent critiques of international development practice, affecting aid organizations such as Oxfam, Action Aid and the Red Cross, have attacked the motives of those heading the 'machine' of development suggesting that it is in reality just too politically complex for good ever to come of it. But, despite the genuine need for a critical appraisal of development work, the anti-development backlash…
- Edition
- -
- ISBN/ISSN
- 9780203451809
- Collation
- xiii, 309 p. ; 24 cm.
- Series Title
- -
- Call Number
- 174 UFF m
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