Marketing communications

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well …

Pengantar Analisis Kebijakan Publik

Analisis kebijakan publik adalah suatu disiplin ilmu sosial terapan yang memanfaatkan berbagai metode dan teknik untuk menghasilkan informasi yang relevan dengan kebijakan. Analisis seperti ini sangat diperlukan dalam praktik pengambilan keputusan di sektor publik, dan karenanya dibutuhkan oleh para politisi, konsultan, dan pengambil keputusan di pemerintahan. Buku ini merupakan teks pengantar…

Ilmu Teknologi Pangan

Edition

-

ISBN/ISSN

-

Collation

199 hal ;ilus ; 27 cm

Series Title

-

Call Number

664 MUN i

Engineering Mechanics: Statics, SI Version

Known for its accuracy, clarity, and dependability, Meriam, Kraige, and Bolton's Engineering Mechanics: Statics, 8th Edition has provided a solid foundation of mechanics principles for more than 60 years. This text continues to help students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. In addition to new homework problems, th…

Entrepreneurship

Edition

4th ed.

ISBN/ISSN

9780170352550

Collation

697 p. : ill. ; 26 cm.

Series Title

-

Call Number

[AKT-LIB-65]

Start with why: how great leaders inspire everyone to take action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. I…

Internal communications: a manual for practitioners

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-…

Sejarah dan Politik Hukum Hak Cipta

Edition

-

ISBN/ISSN

978-979-769-946-8

Collation

viii, 454 hlm ;23cm

Series Title

-

Call Number

346.04 SAI s

Aspek Hukum Hak Kekayaan Intelektual (Intellectual Property Rights)

Edition

-

ISBN/ISSN

9789797698607

Collation

762 hal

Series Title

-

Call Number

346.0482 SAI a

Applied fluid mechanics

Edition

7th.ed

ISBN/ISSN

9780132558921

Collation

xv, 531 pages : 29 cm

Series Title

-

Call Number

620.106 MOT a