Storytelling through entertainment is one of the most powerful forms of mass communication--informing, enlightening, and inspiring audiences to get involved. Filmmaking for Change shows artists how to produce movies that matter--from story ideas to production, film festivals to distribution.
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the go…
Drawing on the narrative tools of the creative writer, the unique strengths of a visual and aural media, and the power of real-world content truthfully presented, Documentary Storytelling offers advice for producers, directors, editors, and cinematographers seeking to make ethical and effective nonfiction films, and for those who use these films to educate, inform, and inspire. Special intervie…
Directing the Documentary is the definitive book on the documentary form, that will allow you to master the craft of documentary filmmaking. Focusing on the hands-on work needed to make your concept a reality. It covers the documentary filmmaking process from top to bottom, providing in-depth lessons on every aspect of preproduction, production, and postproduction. The book includes dozens of p…
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultura…
This is a comprehensive, consolidated source of low-pressure and diffusive membrane information providing innovative, cost-effective, and proven solutions to water and wastewater reuse challenges in today’s green environment.
The second edition of this best-selling book provides thorough, updated coverage of unit operations in water/wastewater treatment. Chapter 1 through 5 now provide a strong background in chemical and biological concepts, reactor fundamentals, and other key process. Subsequent chapters present a practical approach to the design of water and wastewater treatment plants, carefully explaining new te…
Air pollution control can be approached from a number of different engineering disciplines environmental, chemical, civil, and mechanical. To that end, Noel de Nevers has written an engaging overview of the subject. While based on the fundamentals of chemical engineering, the treatment is accessible to readers with only one year of college chemistry. In addition to discussion of individual air …
The first edition described the concept of Integrated Waste Management (IWM), and the use of Life Cycle Inventory (LCI) to provide a way to assess the environmental and economic performance of solid waste systems. Actual examples of IWM systems and published accounts of LCI models for solid waste are now appearing in the literature. To draw out the lessons learned from these experiences a signi…
Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors weave behavioral decision research into the organizational realm by examining judgment in a variety of managerial contexts. Embedded with the latest research and theories, Managerial Decision Making 8th Edition gives students the opportunity to understand…