The case writing workbook: a guide for faculty and students

This case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides eleven standalone chapters that focus specifically on challenges related to the case writing process. The book is meant for day-to-day use as a model of the case writing process, with exercises, worksheets, and trainin…

Energize your workplace: how to create and sustain high-quality connections a…

Through compelling and illustrative stories, Energize Your Workplace offers managers, executives, and human resource professionals the resources they need to build high-quality connections in the workplace

Primal leadership: unleashing the power of emotional intelligence

This is the book that established "emotional intelligence" in the business lexicon--and made it a necessary skill for leaders. Managers and professionals across the globe have embraced Primal Leadership, affirming the importance of emotionally intelligent leadership. Its influence has also reached well beyond the business world: the book and its ideas are now used routinely in universities, bus…

Marketing management : an Asian perspective

Edition

7th.ed

ISBN/ISSN

9780133856460

Collation

xxii, 692 pages,118 variously numbered pages : col

Series Title

-

Call Number

658.8 KOT m

Advertising and promotion : an integrated marketing communications perspective

THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are…

CISA Review Manual, 2019

he purpose of this manual is to provide Certified Information Systems Auditor (CISA) candidates with the technical information and reference material to assist in preparation for the Certified Information Systems Auditor exam.

Developing Management Skills

For undergraduate and graduate principles of management and management skills courses Skills development for tomorrow's managers Whetten's Developing Management Skills has become the standard text in learning hands-on management. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own live…

Practicing positive leadership : tools and techniques that create extraordina…

The first practical guide to the new field of positive leadership, which helps leaders in all types of organizations reach beyond ordinary success to achieve extraordinary effectiveness, spectacular results, and positively deviant performance

Business communication today

Contents: Part 1. Understanding the foundations of business communication Part 2. Applying the three-step writing process Part 3. Digital, social, and visual media Part 4. Brief messages Part 5. Reports and proposals Part 6. Developing and delivering business presentations Part 7. Writing employment messages and interviewing for jobs Handbook of grammar, mechanics, and usage Name index…

Designing for growth: a design thinking tool kit for managers

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…