Introduction to communication studies

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in commun…

Introducing cultural studies: learning through practice

The fundamental task facing students of cultural studies is the application of theory into critical practice, and this book offers its readers the conceptual tools to practice cultural analysis for themselves. It includes pedagogical features, such as dialogues, graphs, images, and recommended readings

Digital Marketing : Strategy, Implementation and Practice

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals

Communication as culture: essays on media and society

In this classic text, James W. Carey maintains that communication is not merely the transmission of information. Reminding the reader of the link between the words "communication" and "community," he broadens his definition to include the drawing-together of a people that is culture. In this context, Carey questions the American tradition of focusing only on mass communication's function as a m…

Public relations : strategies and tactics

Edition

-

ISBN/ISSN

9781292056586

Collation

624 pages : color illustrations ; 26 cm

Series Title

-

Call Number

659.2 WIL p

A handbook of corporate communication and strategic public relations: pure an…

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge…

THE FUTURE OF CORPORATE COMMUNICATIONS

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-

Public communication as ideal and practice : definitions of the common good i…

Public communication's normative task is to support the legitimacy of collective decisions. Theoretically, two challenges in particular have proved persistent: (1) defining the purpose of public communication under conditions of pluralism, and (2) defining the composition of the public sphere as communication becomes increasingly transnational. It is argued that shared definitions of these, amo…

Corporate public affairs: interacting with interest groups, media, and govern…

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions

Sage handbook of international corporate and public affairs

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on em…