Beyond sitcom : new directions in American television comedy

Edition

-

ISBN/ISSN

978-0-7864-5843-1

Collation

-

Series Title

-

Call Number

[KOM-LIB-65]

Animators of film and television : nineteen artists, writers, producers and…

Edition

-

ISBN/ISSN

978-0-7864-4832-6

Collation

-

Series Title

-

Call Number

[KOM-LIB-64]

Mass media : coverage, objectivity, and changes

Edition

-

ISBN/ISSN

978-1-62100-142-3

Collation

-

Series Title

-

Call Number

[KOM-LIB-63]

Critical Theories of Mass Media: Then and Now

Edition

-

ISBN/ISSN

9780335218110

Collation

-

Series Title

-

Call Number

[KOM-LIB-62]

Media & Culture An Introduction to Mass Communication

Edition

8th ed

ISBN/ISSN

9780312644659

Collation

-

Series Title

-

Call Number

[KOM-LIB-61]

Semiotics : theory and applications

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

[KOM-LIB-60]

Public relations and the social web : using social media and Web 2.0 in commu…

Edition

-

ISBN/ISSN

978-0-7494-5507-1

Collation

-

Series Title

-

Call Number

[KOM-LIB-58]

Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects acros…

Advertising & IMC: principles & practice

Edition

9th ed

ISBN/ISSN

978-0-13-216364-4

Collation

-

Series Title

-

Call Number

[KOM-LIB-55]

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …