Basics Advertising 02: Art Direction

Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocatio…

Primer of public relations research

Edition

2nd.ed

ISBN/ISSN

9781593855956

Collation

-

Series Title

-

Call Number

[KOM-LIB-23]

Women and the State in Modern Indonesia

Edition

-

ISBN/ISSN

9780511264740

Collation

x, 257 p.

Series Title

-

Call Number

[KOM-LIB-19]

Gender, Islam and Democracy in Indonesia

Edition

-

ISBN/ISSN

9780203891759

Collation

-

Series Title

-

Call Number

[KOM-LIB-08]

Marketing communications :interactivity, communities, and content

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is…

A Handbook of Qualitative Methodologies for Mass Communication Research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Cognitive processing in second language acquisition : inside the learner’s …

Edition

-

ISBN/ISSN

9789027288325

Collation

-

Series Title

-

Call Number

[KOM-LIB-15]

Communication Research Strategies and Sources

Designed to help readers learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing, andrnthe latest research technology tools. In addition, this communication research text places special emphasis on using li…

Gendered Transformations Theory and Practices on Gender and Media

Comprising the most current scholarship from leading experts in the fields of gender and media studies, Gendered Transformationsoffers readers a new foundation from which to reexamine traditional perspectives on gender. Organized into sections concerning representational politics,rnembodied performance, and social constructions of reality, these essays explore a wide variety of concerns from a …

Qualitative Research Methods in Public Relations and Marketing Communications

The nature and usefulness of qualitative research for public relations and marketing communications Selecting a topic and relating to your supervisor Reviewing the literature & writing the research proposal Ethical issues and access Ensuring the quality of research Choosing between different types of research Case studies Grounded theory Ethnography Discourse and critical discourse analysis Phe…