Structural analysis

Edition

6th.ed.

ISBN/ISSN

9781337630948

Collation

xviii, 813 pages : illustrations (chiefly color) ;

Series Title

-

Call Number

624.171 KAS s

Consumer behavior

Edition

7th ed

ISBN/ISSN

9781305507272

Collation

xviii, 525 pages : color illustrations ; 28 cm

Series Title

-

Call Number

658.834 2 HOY c

Basic marketing: a marketing strategy planning approach

Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers…

Entrepreneurship : Successfully Launching New Ventures 6th. Ed

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily relate to. The 6thEdition examines entrepreneurship through an easy, four-step processthat clearly …

Internal auditing handbook

The first edition of The Internal Auditing Handbook received wide acclaim from readers and became established as one of the definitive publications on internal auditing. The second edition was released soon after to reflect the rapid progress of the internal audit profession. There have been a number of significant changes in the practice of internal auditing since publication of the second edi…

Making social worlds: a communication perspective

How one acts during "critical moments" can change the world. The tools and concepts of CMM - Coordinated Management of Meaning - show us how to discern and to act wisely during the moments that shape our future. This text presents the most accessible introduction to CMM, one of the groundbreaking theories of speech communication." "In an age in which what happens anywhere affects us everywhere,…

The new strategic brand management: advanced insights and strategic thinking

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The…

Introduction to environmental engineering

Edition

6th.ed.

ISBN/ISSN

9781260587487

Collation

1055 pages : illustrations ; 23 cm.

Series Title

-

Call Number

628 DAV i

E-merging media: communication and the media economy of the future

After the ECC-Book on ""E-conomy"" this new report of the European Communication Council (ECC) analyses from various perspectives the profound societal and economical change of the media economy, initiated by digitalisation and networking. The report examines effects and new perspectives in the area of economy, society, and politics

Crisis, issues and reputation management

Edition

-

ISBN/ISSN

9780749469924

Collation

xvi, 262 pages ; 23 cm

Series Title

-

Call Number

659.2 GRI c