Digital marketing excellence: planning, optimizing and integrating online mar…

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…

System requirements analysis

his book gives professional systems engineers the tools to set up proper and effective analyses of the resources, schedules and parts needed to successfully undertake and complete large, complex projects. This fully revised text offers readers the methods for rationally breaking down a large project into a series of stepwise questions, enabling them to determine a schedule, establish what needs…

Product design and development

Edition

7th.ed

ISBN/ISSN

9781260043655

Collation

xvi, 432 pages : illustrations ; 24 cm

Series Title

-

Call Number

658.5752 ULR p

Modern systems analysis and design

Prioritizing the practical over the technical, Modern Systems Analysis and Design presents the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems analysts to develop information systems. The authors assume students have taken an introductory course on computer systems and have experience designing programs in at least one programming language. By drawing …

Systems analysis and design

For undergraduate systems analysis and design courses. Kendall and Kendall's 'Systems Analysis and Design' is a human-centred book that concisely presents the latest systems development methods, tools, and techniques to students in an engaging and easy-to-understand manner

Occupational Health and Safety Management : a Practical Approach

Edition

3rd ed.

ISBN/ISSN

9781482231342

Collation

1 online resource (600 pages)

Series Title

-

Call Number

658.382 REE o

Designing for growth: a design thinking tool kit for managers

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…

Managing information technology

There are two different, interdependent components of IT that are important to a CIO: strategy, which is long-term; and tactical and operational concerns, which are short-term. Based on this distinction and its repercussions, this book clearly separates strategy from day-to-day operations and projects from operations - the two most important functions of a CIO. It starts by discussing the ideal…

Information technology for management: on-demand strategies for performance, …

Taking a practical, managerial-oriented approach, this text stresses how information technology provides solutions to organisational problems and challenges, and emphasises the innovative use of information technology

Managing information technology

A thorough and practical guide to IT management practices and issues