Global marketing: foreign entry, local marketing, & global management

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a forei…

Persuasion: reception and responsibility

Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

Handbook of civil engineering calculations

Edition

2nd ed.

ISBN/ISSN

9780071472937

Collation

1 v. (various pagings) : ill. ; 24 cm.

Series Title

McGraw-Hill handbooks

Call Number

[TSI-LIB-69]

Screenplay: the foundations of screenwriting

A generation of screenwriters has used Syd Field’s bestselling books to ignite successful careers in film. Now the celebrated producer, lecturer, teacher, and bestselling author has updated his classic guide for a new generation of filmmakers, offering a fresh insider’s perspective on the film industry today. From concept to character, from opening scene to finished script, here are…

Engineering hydrology of arid and semi-arid regions

Content: Introduction General Remarks Engineering Hydrology for Arid and Semiarid Regions Hydrologic Cycle Hydrologic Systems Wadi Hydrology Modeling References Bibliography Meteorological Processes and Hydrology Introduction Solar and Earth Radiations Temperature Humidity Wind Climate Change References Precipitation Introduction Forms of Precipitation Measurement of Precipitation Precipitation…

Mechanics of materials

Edition

8th ed.

ISBN/ISSN

9780136022305

Collation

xv, 862 p. : ill. (chiefly col.) ; 25 cm.

Series Title

-

Call Number

[TSI-LIB-67]

Mechanics of materials

Deals with the teaching of solid mechanics. This title provides a presentation of the subject illustrated with numerous engineering examples that students both understand and relate to theory and application

Consumer behaviour: a European perspective

Edition

3rd ed.

ISBN/ISSN

9780273687522

Collation

xxv, 701 p. : ill. (some col.) ; 27 cm.

Series Title

-

Call Number

[KOM-LIB-92]

The Cambridge introduction to creative writing

This pioneering book introduces students to the practice and art of creative writing and creative reading. It offers a fresh, distinctive and beautifully written synthesis of the discipline. David Morley discusses where creative writing comes from, the various forms and camouflages it has taken, and why we teach and learn the arts of fiction, poetry and creative nonfiction. He looks at creative…

Proceeding Simposium Nasional Otonomi Daerah : Best Practice Dalam Penyelengg…

Edition

-

ISBN/ISSN

9786029684827

Collation

-

Series Title

-

Call Number

PRO-046