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Services marketing: managing the service value chain
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also use…
- Edition
- -
- ISBN/ISSN
- 9780273681571
- Collation
- xxvi, 478 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- [MNJ-LIB-26]
Services marketing: concepts, strategies, & cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the b…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781439039397
- Collation
- xv, 461 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- [MNJ-LIB-25]
Cost accounting :a managerial emphasis
Emphasizing the “different costs for different purposes,” this text focuses on strategy and the decision making process. With a tradition of being the market leading text and professional standard, the new edition has deepened it's strategic focus and emphasis, and invested in market breaking My Accounting Lab tutorial support.
- Edition
- 14th ed
- ISBN/ISSN
- 9780132109178
- Collation
- -
- Series Title
- -
- Call Number
- [AKT-LIB-12]
Fundamentals of materials science and engineering: an integrated approach
Extensive, introductory-level, coverage of mechanical properties and failure which is the most important materials considerations for many engineers. * This book judiciously and extensively makes use of illustrations and photographs. The approximate 500 figures include a large number of photographs that shoe the microstructure of various materials. * Current and up-to-date with the latest dev…
- Edition
- 2nd ed.
- ISBN/ISSN
- 0471470147
- Collation
- 1 v. (various pagings) : ill. ; 27 cm. + 1 CD-ROM
- Series Title
- -
- Call Number
- [TIN-LIB-69]
An introduction to materials engineering and science for chemical and materia…
Synopsis: An Introduction to Materials Engineering and Science for Chemical and Materials Engineers provides a solid background in materials engineering and science for chemical and materials engineering students. This book: Organizes topics on two levels; by engineering subject area and by materials class. Incorporates instructional objectives, active-learning principles, design-or…
- Edition
- -
- ISBN/ISSN
- 0471436232
- Collation
- xv, 954 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [TSI-LIB-73]
Customer satisfaction planning: ensuring product quality and safety within yo…
This book presents a progressive, cost-cutting efficiency system that builds on material requirement planning (MRP) and enterprise resource planning (ERP) to facilitate improved customer satisfaction. It illustrates how shifting the focus from inventory replenishment to customer service results in a better product, received exactly on time, and with actual cost. The author elaborates on the cl…
- Edition
- -
- ISBN/ISSN
- 9781420083811
- Collation
- vii, 107 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [MNJ-LIB-22]
Information retrieval: searching in the 21st century
This book is an essential reference to cutting-edge issues and future directions in information retrieval Information retrieval (IR) can be defined as the process of representing, managing, searching, retrieving, and presenting information. Good IR involves understanding information needs and interests, developing an effective search technique, system, presentation, distribution and delivery. …
- Edition
- -
- ISBN/ISSN
- 9780470027622
- Collation
- xxiii, 295 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- [SIF-LIB-42]
Video basics 6
Herbert Zettl draws on his expertise and field experience to bring you the sixth edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video conc…
- Edition
- -
- ISBN/ISSN
- 9780495569435
- Collation
- xxiv, 424 p. : col. ill. ; 26 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-102]
The week the world stood still : inside the secret Cuban Missile Crisis
a good bit about the crisis already but this book thanks to the fact it's based on real transcripts gives great insight. Hard not to respect Kennedy for what he did in facing down so many hawks in his administration who wanted a more hostile course of action that likely would have ended civilisation as we know it.
- Edition
- -
- ISBN/ISSN
- 0804750769
- Collation
- 238 p. : ill., maps ; 24 cm.
- Series Title
- Stanford nuclear age series.
- Call Number
- [POL-SSS-29]
Images of strategy
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. Images …
- Edition
- -
- ISBN/ISSN
- 0631226095
- Collation
- viii, 450 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [POL-SSS-28]
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