Corporate communication 8th.ed

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…

Psychology of Communication

This successful textbook on the psychology of communication explains - here in English for the first time - how human communication works in a very understandable way. It begins with the explanation of central terms and the explanation of known communication models (e.g. the models according to Schulz von Thun, Watzlawick, Hargie and colleagues), then describes means of non-verbal and verbal co…

Computer Networking: A Top-Down Approach, Global Edition 8th

Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their s…

Developing outcomes-based assessment for learner-centered education: a facult…

Describes the move to outcomes-based assessment at California State University Monterey Bay. Discusses the faculty's experience with the transition and features an anecdote at the start of each chapter

Sistem Politik: Suatu Pengantar

Edition

-

ISBN/ISSN

978-623-09-1342-6

Collation

17 cm x 25 cm

Series Title

-

Call Number

320 MUH s

Pengantar Ilmu Politik

Ilmu politik merupakan suatu hal yang patut di ketahui setiap orang, sebab dengan mengetahui politik ini tiap orang akan tahu posisi dan kedudukannya dalam kehidupan bernegara, kaitan warga negara dengan negara dalam bingkai trias politika. Tiap orang akan paham bagaimana lahir dan berkembangnya suatu negara dalam modernisasi politik. Tiap orang juga harus tahu bagaimana mendapatkan kekuasaan d…

Managing customer relationships : a strategic framework

Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.

Customer relationship management: concepts and technologies

Edition

2nd.ed

ISBN/ISSN

9780080949611

Collation

523 p

Series Title

-

Call Number

[ITP-LIB-348]

Global Supply Chain and Operations Management: A Decision-Oriented Introducti…

The third edition of this textbook comprehensively discusses global supply chain and operations management (SCOM), combining value creation networks and interacting processes. It focuses on operational roles within networks and presents the quantitative and organizational methods needed to plan and control the material, information, and financial flows in supply chains. Each chapter begins with…

Brand leadership

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty