The Tenth Edition of the best-selling text Campbell BIOLOGY helps launch you to success in biology through its clear and engaging narrative, superior pedagogy, and innovative use of art and photos to promote student learning. The Tenth Edition helps you develop a deeper understanding of biology by making connections visually across chapters and building the scientific skills needed for succ…
Jane B. Reece, Berkeley, California, Martha R. Taylor, Ithaca, New York, Eric J. Simon, New England College, Jean L. Dickey, Clemson University, Kelly Hogan, University of North Carolina, Chapel Hill.
The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic, PR and Marketing Communications
The Handbook of Family Communication offers a comprehensive exploration and discussion of current research and theory on family interaction. Integrating the varying perspectives and issues addressed by family researchers, theorists, and practitioners, this volume offers a unique and timely view of family interaction and family relationships. With a synthesis of research on issues key to underst…
Financial Accounting Theory and Analysis: Text and Cases, 13th Edition illustrates how accounting standards impact the daily decisions of accounting professionals. This authoritative textbook shows how accounting theory explains why particular companies select certain accounting methods over others, and predicts the attributes of firms by analyzing their accounting methods. The text examines em…
Cloud computing platforms can allow organizations to become more efficient and more responsive to users of both internal and external systems, yet a clear understanding is needed in order to separate the facts from the hype behind this new and rapidly expanding area. This Guide to Cloud Computing describes the landscape of cloud computing from first principles, leading the reader step-by-step t…
Cloud computing has become an integral and foundational part of information technology. The majority of digital business activity and technology innovation occurs with the involvement of contemporary cloud environments that provide highly sophisticated automated technology infrastructure and a vast range of technology resources. To successfully build upon, interact with, or create a cloud envir…
Cloud Computing: Business Trends and Technologies provides a broad introduction to Cloud computing technologies and their applications to IT and telecommunications businesses (i.e., the network function virtualization, NFV). To this end, the book is expected to serve as a textbook in a graduate course on Cloud computing. The book examines the business cases and then concentrates on the technolo…
Overview: The complete reference guide to the hot technology of cloud computing. Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehens…