The art of diplomacy: how American negotiators reached historic agreements th…

Stuart E. Eizenstat, "The Art of Diplomacy: How American Negotiators Reached Historic Agreements That Changed the World"A riveting retelling of diplomatic history with praise from Bill Clinton, Hillary Clinton, Bertie Ahern (Ireland), Tony Blair (UK), Ehud Olmert (Israel), and more.“A magisterial tome on the international negotiations that shaped modern American history.... Grand in scope and…

Management information systems : managing the digital firm

Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students develops…

Research Methods for Business, An Indian Adaptation: A Skill-Building Approach

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data col…

Convergence culture: where old and new media collide

Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter …

An introduction to business ethics

Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. The book’s unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear, concise, yet reasonably comprehensive introductory survey of the et…

Business communication

We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious co…

Marketing communications

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field

Industrial environmental management: engineering, science, and policy

This book explains why industrial environmental management is important to human environmental interactions and describes what the physical, economic, social, and technological constraints to achieving the goal of a sustainable environment are. It emphasizes recent progress in life-cycle sustainable design, applying green engineering principles and the concept of Zero Effect Zero Defect to mini…

Semiotik & Dinamika Sosial Budaya

Edition

Ed. 3

ISBN/ISSN

9786029402445

Collation

xxix, 350 p. : ill. ; 21 cm

Series Title

-

Call Number

306.1 HOE s

Investor Relations: Principles and International Best Practices in Financial …

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.