Armstrong''s Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs. This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It al…
In his landmark book, "The ROI of Human Capital", Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company's bottom line. "The New HR Analytics" is another such quantum leap, revealing how to predict the value of future human capital investments. Using Fitz-enz's proprietary analytic model, readers learn how to measure and evalua…
Publicity & Media Relations Checklists David R. Yale About book Comments 0 0 / 0 Paperback Tags This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From get…
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and b…
This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. This book offers advice on the basic principles of grammar as well as covering essential edi…
Buku Public Relations Techniques That Work karya Jim Dunn merupakan panduan praktis yang menyajikan strategi serta taktik efisien dalam menjalankan fungsi hubungan masyarakat (Public Relations/PR). Buku ini membahas secara terstruktur langkah-langkah membangun reputasi positif organisasi, mengelola komunikasi krisis, merancang kampanye PR yang terarah, dan menjalin relasi harmonis dengan media …
Up-to-date practice questions that cover every topic on the 2022 version of the CISM exam Take the current version of the challenging CISM exam with complete confidence using the detailed information contained in this fully updated self-study guide. Written by an expert in the field, the book features hundreds of practice exam questions that match those on the live test in content, format, tone…
Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including …
This latest edition of the most internationally respected reference in food chemistry for more than 30 years, Fennema’s Food Chemistry, 5th Edition once again meets and surpasses the standards of quality and comprehensive information set by its predecessors. All chapters reflect recent scientific advances and, where appropriate, have expanded and evolved their focus to provide readers with th…
Since 1984 this book, now in its 7th edition and thoroughly updated, has introduced the crucial interface between our diet and the essentially chemical nature of what we eat and drink. The contributions of the various classes of natural food components, as well as additives and contaminants, to the nutritional value of foods are considered. These include the nutrients required in large amounts …