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Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…
- Edition
- -
- ISBN/ISSN
- 9781637740804
- Collation
- xx, 260 hlm. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 MIK m
AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …
- Edition
- -
- ISBN/ISSN
- 9781503628045
- Collation
- xx, 252 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 RAJ a
Brink's modern internal auditing: a common body of knowledge
Since the passage of Sarbanes-Oxley, internal auditing has seen resurgence. Today's internal auditor is responsible for creating higher standards of professional conduct and for greater protection against inefficiency, misconduct, illegal activity, and fraud. In addition, the internal auditor is as much responsible as senior management in ensuring that the corporation is productive and is achie…
- Edition
- 8th ed
- ISBN/ISSN
- 9781119016984
- Collation
- xxii, 810 pages : illustrations ; 26 cm.
- Series Title
- Wiley corporate F&A
- Call Number
- [AKT-LIB-47]
Integrated Advertising, Promotion, and Marketing Communications, 9th Ed. Glob…
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into…
- Edition
- 9th ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 1 online resource (471 pages)
- Series Title
- -
- Call Number
- 659.1 CLO i
Research Handbook on Artificial Intelligence and Communication
Buku Research Handbook yang berwawasan ke depan ini memberikan kontribusi mendalam pada bidang studi yang sedang berkembang terkait komunikasi dari, oleh, dan dengan Kecerdasan Buatan (AI). Menghimpun penelitian mutakhir dari lebih dari 50 akademisi internasional terkemuka lintas disiplin, buku ini menyajikan tinjauan komprehensif tentang persilangan yang kompleks antara AI dan ilmu komunikasi.…
- Edition
- -
- ISBN/ISSN
- 978 1 80392 030 6
- Collation
- Online
- Series Title
- -
- Call Number
- 006.3 NAH r
The support economy : why corporations are failing individuals and the next e…
Includes bibliographical references and index, Bridging the chasm -- pt. 1. Challenge: new people, new markets -- Dreaming economic revolution -- How managerial capitalism made new people -- The new society of individuals -- The individual as history's shock absorber -- The individuation of consumption -- pt. 2. Crisis: old organizations meet new people -- The transaction crisis -- Organization…
- Edition
- -
- ISBN/ISSN
- 9780142003886
- Collation
- xvii, 458 pages ; 25 cm
- Series Title
- -
- Call Number
- 174.4 ZUB t
The future of management
In The Future of Management, world-renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. The current management model - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success." "In his most provocative book to date, Hamel takes aim at the legacy beliefs preventing twent…
- Edition
- -
- ISBN/ISSN
- 9781422102503,
- Collation
- xiv, 272 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.4063 HAM f
Boards that lead : when to take charge, when to partner, and when to stay out…
A Call to Leadership. The role of the corporate board has changed. Today's smartest CEOs have used this to their benefit. But increased board control and involvement also has its downsides. This book, from three leading experts in the field, serves as a guide to help take advantage of board oversight while avoiding the pitfalls. Boardroom veterans Ram Charan, Dennis Carey, and Michael Useem hav…
- Edition
- -
- ISBN/ISSN
- 9781422144077
- Collation
- -
- Series Title
- -
- Call Number
- 658.422 CHA b
Execution : the discipline of getting things done
Explains how to make the leap from the vision of a good idea to delivering results and demonstrates how to handle sudden changes in the business environment by making crucial connections among people, strategy, and the operating plan
- Edition
- -
- ISBN/ISSN
- 9781400046171
- Collation
- viii, 278 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.4 BOS e
Emotional Intelligence: Improve Your Emotional Agility and Social Skills for …
Emotional Intelligence is a handbook on all things that you may have questions about regarding your emotional quotient, abbreviated EQ. It explores the various aspects of EQ from why we have emotions to why we need them. It explains why emotional intelligence might get you further in life than IQ without necessarily diminishing the crucial role played by book smarts in your life. It also goes t…
- Edition
- -
- ISBN/ISSN
- 9798709779075
- Collation
- -
- Series Title
- -
- Call Number
- 152.4 GOL e
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