I just finished reading Engage and thought it was a fantastic read. The world of social media is new to me and it's very exciting. There are so many tools available to help build your brand online - it's overwhelming. Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them. He presents …
Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals withi…
Table of contents : 1. An Introduction to Information Systems.2. Information Systems in Organizations.3. Hardware and Mobile Devices.4. Software and Mobile Applications.5. Database Systems and Big Data.6. Networks and Cloud Computing.7. Electronic and Mobile Commerce.8. Enterprise Systems.9. Business Intelligence and Analytics.10. Knowledge Management and Specialized Information Systems.11. S…
Building on the extraordinary success of eight best-selling editions, Callister’s new Ninth Edition of Materials Science and Engineering continues to promote student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties. This edition is…
With a focus on quantitative measurements, Environmental Chemistry provides the reader with the essential chemical principles that drive environmental processes. The author puts the state of the current environment in the context of the formation and evolution of the planet while reviewing chemical fundamentals. To prepare students for quantitative measurements, an entire chapter is devoted to …