Talent Wins Ram Charan, Dominic Barton, Dennis Carey Informazioni sul libro Commenti 0 0 / 5.0 La versione cartacea Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical HR talent-planning processes (which are too expensive and take too long to implement) are designed for…
How do you get to what's real? Your organization's culture is the key to its success. Strategic planning is essential. People's competencies should be measured and their weaknesses shored up. People crave feedback. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intell…
The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions. The book explains: 1. A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potential 2. Six human resources conditions ne…
"Create a personal brand that tells customers how you're different from your competition and builds your relationship with them daily...With action plans, insights and case studies, The Brand Called You is your guidebook to attracting the best customers,growing your business, and making more money than ever."
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…
AI Ethics Mark Coeckelbergh Informazioni sul libro Commenti 0 / 5.0 La versione cartacea Tags Based on spectacular breakthroughs, a lot of hype surrounds AI. And AI is already used in a wide range of knowledge domains and human practices. The first has given rise to wild speculations about the technological future and interesting philosophical discussions about what it means to be hum…
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…
For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we…
This book provides a comprehensive guide to the theory and practice of crisis management communications through a practical, casebook approach. The third edition offers an in-depth understanding of how organizations—including corporations, government agencies, and individuals—anticipate, manage, and recover their reputations from various unforeseen crises. Kathleen Fearn-Banks combines t…
This timely textbook presents a comprehensive guide to the core topics in computing and information security and assurance realms, going beyond the security of networks to the ubiquitous mobile communications and online social networks that have become part of daily life. In the context of growing human dependence on a digital ecosystem, this book stresses the importance of security awareness -…