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Social media storytelling
Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including …
- Edition
- 1st ed.
- ISBN/ISSN
- 9781000619737
- Collation
- 1 online resource : illustrations (black and white
- Series Title
- -
- Call Number
- 302.231 MUE s
Fennema's food chemistry - 5th. Ed.
This latest edition of the most internationally respected reference in food chemistry for more than 30 years, Fennema’s Food Chemistry, 5th Edition once again meets and surpasses the standards of quality and comprehensive information set by its predecessors. All chapters reflect recent scientific advances and, where appropriate, have expanded and evolved their focus to provide readers with th…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781315372914
- Collation
- xx, 1107 hlm. : il. ; 28 cm.
- Series Title
- -
- Call Number
- 664.07 DAM f
Food : The Chemistry of its Components - 7th. Ed.
Since 1984 this book, now in its 7th edition and thoroughly updated, has introduced the crucial interface between our diet and the essentially chemical nature of what we eat and drink. The contributions of the various classes of natural food components, as well as additives and contaminants, to the nutritional value of foods are considered. These include the nutrients required in large amounts …
- Edition
- 7th. Ed.
- ISBN/ISSN
- 9781839168147
- Collation
- xviii, 600 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 664.07 COU f
Platforms and Cultural Production
The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Po…
- Edition
- -
- ISBN/ISSN
- 9781509540518
- Collation
- 260 hlm. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 302.231 POE p
Campbell Biology - 13th Ed
Campbell Biology, 13th Edition is a comprehensive and engaging introduction to biology designed to develop a strong conceptual understanding of the life sciences. Building on Neil Campbell’s influential vision, this edition combines clear explanations, compelling visuals, real-world applications, and active-learning resources to help students understand not only what happens in biology, but w…
- Edition
- 14th Ed.
- ISBN/ISSN
- 9780135455692
- Collation
- xxxv, 1505 hlm. : il. col ; 28 cm.
- Series Title
- -
- Call Number
- 570 CAM
Handbook of Media and Communication Research : Qualitative and Quantitative M…
Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organiza…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781138492929
- Collation
- xiii, 528p. : il. ; 25 cm.
- Series Title
- -
- Call Number
- 302.230 72 HAN
Cutting-Edge Digital Marketing : How to Attract Customers and Increase Online…
Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc.…
- Edition
- -
- ISBN/ISSN
- 9798739143136
- Collation
- 113p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.872 ANT c
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
- Edition
- -
- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781118980828
- Collation
- xx, 335 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 WHE d
Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
- Edition
- -
- ISBN/ISSN
- 9781119406372
- Collation
- xx, 335 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 JIM a
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