Digital marketing : strategy, implementation and practice

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …

The interpersonal communication book

Updated in its 13th edition, Joseph Devitos The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication.

Nutraceutical and functional food regulations in the United States and around…

edited by Debasis Bagchi, PhD, MACN, CNS, MAIChE, Department of Pharmacological and Pharmaceutical Sciences, University of Houston College of Pharmacy, Houston, TX, USA.

Cost-benefit analysis

Should Chicago build a new airport, or India build a new steel mill? Should higher education expand, or water supplies be improved? These are typical questions about which cost-benefit analysis has something to say. It is the mail tool that economics provides for analysing problems of social choice. It also provides a useful vehicle for understanding the practical value of welfare economics.

Foundations of finance

Description: For undergraduate courses in Corporate Finance. The Five Key Principles for the Foundations of Finance Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors int…

Jurnal Ilmiah Fifo

Edition

Volume X, Nomor 1, Mei 2018

ISBN/ISSN

9772085431529

Collation

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Series Title

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Call Number

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Perry's chemical engineers' handbook

Get Cutting-Edge Coverage of All Chemical Engineering Topics— from Fundamentals to the Latest Computer Applications. First published in 1934, Perry's Chemical Engineers' Handbook has equipped generations of engineers and chemists with an expert source of chemical engineering information and data. Now updated to reflect the latest technology and processes of the new millennium, the Eighth Edi…

Nutraceuticals and natural product derivatives: disease prevention & drug dis…

Edition

-

ISBN/ISSN

9781119436676

Collation

p. ; cm.

Series Title

-

Call Number

[ITP-LIB-604]

Microbiology and technology of fermented foods

The revised and expanded text on food fermentation microbiology With this second edition of Microbiology and Technology of Fermented Foods, Robert Hutkins brings fresh perspectives and updated content to his exhaustive and engaging text on food fermentations. The text covers all major fermented foods, devoting chapters to fermented dairy, meat, and vegetable products, as well breads, beers, win…

Functional foods and beverages: in vitro assessment of nutritional, sensory a…

A much-needed guide toin vitrofood functionality evaluation principles, processes, and state-of-the-art modeling There are more than a few books devoted to the assessment of food functionality but, until now, there were no comprehensive guides focusing on the increasingly important subject ofin vitrofood evaluation. With contributions from the world's foremost experts in the field, this book b…