Business intelligence, analytics, and data science: a managerial perspective

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.

Environmental engineering: fundamentals, sustainability, design

Table of contents : Chapter One Sustainable Design, Engineering, and Innovation 1 1.1 Background: Evolution from Environmental Protection to Sustainability 2 1.2 The Path Forward: Operationalizing Sustainability 8 1.2.1 Life Cycle Thinking 11 1.2.2 Systems Thinking 17 1.3 Engineering for Sustainability 21 1.3.1 Frameworks for Sustainable Design 22 1.3.2 The Importance of Design and Innovation …

Advertising and promotion: an integrated marketing communications perspective

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sale…

Creative Strategy in Advertising

Edition

9th Ed

ISBN/ISSN

978-0-495-09569-9

Collation

-

Series Title

-

Call Number

[KOM-LIB-04]

Financial accounting: IFRS 3rd.ed

Edition

3rd ed

ISBN/ISSN

9781118978085

Collation

xiv, 761 pages : color illustrations ; 28 cm

Series Title

-

Call Number

[AKT-LIB-66]

Basic concepts of environmental chemistry

Edition

-

ISBN/ISSN

9780203025383

Collation

506 p. : ill. ; 25 cm.

Series Title

-

Call Number

[TLK-LIB-236]

Principles and practice of social marketing: an international perspective

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate co…

Industrial waste treatment handbook

Edition

-

ISBN/ISSN

0750673176

Collation

x, 477 p. : ill. ; 27 cm.

Series Title

-

Call Number

[TLK-LIB-235]

Introduction to environmental engineering

Edition

4th ed.

ISBN/ISSN

9780071259224

Collation

xvi, 1008 p. : ill. ; 24 cm.

Series Title

-

Call Number

[TLK-LIB-234]

Introduction to environmental engineering and science

Edition

3rd ed.

ISBN/ISSN

9781292025759

Collation

xii, 708 p. : ill., maps ; 25 cm.

Series Title

-

Call Number

[TLK-LIB-233]