The handbook of global communication and media ethics

This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…

Building Strong Brands

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Elect…

The global brand: how to create and develop lasting brand value in the world …

The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP,…

Service operations management: improving service delivery

The central focus of this book is how organizations deliver service and the operational decisions that managers face in managing resources and delivering service to their customers.

Predictive analytics and data mining: concepts and practice with RapidMiner

Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid…

Text analytics with Python: a practical real-world approach to gaining action…

Derive useful insights from your data using Python. Learn the techniques related to natural language processing and text analytics, and gain the skills to know which technique is best suited to solve a particular problem. Text Analytics with Python teaches you both basic and advanced concepts, including text and language syntax, structure, semantics. You will focus on algorithms and techniques,…

Data Analysis From Scratch With Python: Beginner Guide using Python, Pandas, …

Are you thinking of becoming a data analyst using Python? If you are looking for a complete guide to data analysis using Python language and its library that will help you to become an effective data scientist, this book is for you. From AI Sciences Publisher Our books may be the best one for beginners; it's a step-by-step guide for any person who wants to start learning Artificial Intelligence…

Pro tableau: a step-by-step guide

Leverage the power of visualization in business intelligence and data science to make quicker and better decisions. Use statistics and data mining to make compelling and interactive dashboards. This book will help those familiar with Tableau software chart their journey to being a visualization expert. Pro Tableau demonstrates the power of visual analytics and teaches you how to: Connect to var…

Introduction to R for business intelligence : learn how to leverage the power…

Edition

-

ISBN/ISSN

9781785280252

Collation

1 online resource : illustrations.

Series Title

Community experience distilled.

Call Number

658.4012 GEN i

Fundamentals of corporate finance

The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate financ…