Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taki…
Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creati…
This book gives readers a detailed guide to the preparation and delivery of both individual and group presentations. It will take them through all the pratcial stages necessary to complete a presentation and obtain excellent marks. The books includes: real life examples illustrating effective presentation techniques; helpful tips and illustations throughout; a 10-step guide to preparing your pr…
Gary Dessler.
This book details a systemic approach to the practice of sustainable community development (SDC) that will encourage full participatory involvement and earn confidence for all peoples. Since Brundtland there has not been a more thorough presentation of sustainable development than the first 3 chapters of Practice for Sustainable Community Development. After fully engaging in the meaning of sust…
Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject.
One of the business world's foremost though leaders presents a "social responsibility bible" for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.
Over the last decade or so, private-sector financing through public-private partnerships (PPPs) has become increasingly popular around the world as a way of procuring and maintaining public-sector infrastructure, in sectors such as transportation (roads, bridges, tunnels, railways, ports, airports), social infrastructure (hospitals, schools, prisons, social housing) public utilities (water supp…
Tax law is political. This book highlights and explains the major themes and methodologies of a group of scholars who challenge the traditional claim that tax law is neutral and unbiased.