Provide a valuable overview of soil properties and mechanics together with coverage of field practices and basic engineering procedures with Das and Sobhan, PRINCIPLES OF GEOTECHNICAL ENGINEERING, SI EDITION, 9E. This market-leading introduction to geotechnical engineering is ideal for the foundational course taken by most civil engineering students. This book provides the important background …
Intended as an introductory text in soil mechanics, the seventh edition of Das, PRINCIPLES OF GEOTECHNICAL ENGINEERING offers an overview of soil properties and mechanics together with coverage of field practices and basic engineering procedure. PRINCIPLES OF GEOTECHNICAL ENGINEERING contains more figures and worked out problems than any other text on the market and provides the background info…
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…
Updated in its 5th edition, International Relations and World Politics is a toolkit that offers an authoritative survey of the field and practical ways to analyze current and future world problems. Drawn from the authors’ experience as scholars and practitioners, this new edition was completely rewritten to focus on an enduring teaching and learning goal–how individuals can apply theory, hi…
Combining extensive commentary by the authors and excerpts from original scholarship, International Relations Theory evaluates all the major theoretical perspectives that political scientists use to analyze world politics. This unique survey/reader not only looks at classic international relations theory but takes into account changes in the world and important developments in the field. Highl…
Thoroughly updated to cover world affairs through 2013, International Relations is praised for being the most current and comprehensive introduction to international relations theory, as well as security, economic, and global issues.
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…
Buku ini berupaya membaca ragam problematika yang berkaitan dengan komunikasi politik, media dan masyarakat secara lebih luas, terutama persoalan-persoalan yang terjadi belakangan ini dan saat menjelang pemilihan presiden dan atau pemilihan kepala daerah. Melalui buku ini, para penulis tidak hanya mengeksplorasi problematika komunikasi politik secara gamblang melainkan juga berupaya member…
This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Elect…