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Software architecture 2
Over the past 20 years, software architectures have significantly contributed to the development of complex and distributed systems. Nowadays, it is recognized that one of the critical problems in the design and development of any complex software system is its architecture, i.e. the organization of its architectural elements. Software Architecture presents the software architecture paradigms b…
- Edition
- -
- ISBN/ISSN
- 9781848216884
- Collation
- pages cm
- Series Title
- Computer engineering series (London, England)
- Call Number
- 005.12 OUS s
Software architecture in practice
The award-winning and highly influential Software Architecture in Practice, Third Edition, has been substantially revised to reflect the latest developments in the field. In a real-world setting, the book once again introduces the concepts and best practices of software architecture—how a software system is structured and how that system’s elements are meant to interact. Distinct from the d…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780321815736
- Collation
- xix, 589 p. : ill. ; 25 cm.
- Series Title
- SEI series in software engineering
- Call Number
- 005.1 BAS s
Entrepreneurship: theory, networks, history
In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalizes the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relat…
- Edition
- -
- ISBN/ISSN
- 9781849800396
- Collation
- viii, 400 p. : ill. ; 24 cm.
- Series Title
- Industrial dynamics, entrepreneurship and innovation
- Call Number
- 338.04 CAS e
The entrepreneur: an economic theory
his thoroughly revised and updated new edition of Mark Casson’s modern classic The Entrepreneur presents a novel synthesis of the ideas of Joseph Schumpeter, Frank Knight and Friedrich Hayek, according to which the defining characteristic of the entrepreneur is the exercise of judgement in business decisions. This pathbreaking volume argues that good judgement is based on a unique combinatio…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781858989105
- Collation
- xii, 271 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 338.04 CAS e
Integrated advertising, promotion, and marketing communications
Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780134484136
- Collation
- xx, 488 pages : color illustrations ; 27 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-238]
Statistics for Engineers and Scientists
Statistics for Engineers and Scientists stands out for its crystal clear presentation of applied statistics. The book takes a practical approach to methods of statistical modeling and data analysis that are most often used in scientific work. This edition features a unique approach highlighted by an engaging writing style that explains difficult concepts clearly, along with the use of contempor…
- Edition
- 5th ed.
- ISBN/ISSN
- 9781260547887
- Collation
- xiv, 922 pages : illustrations (some color) ; 23 c
- Series Title
- -
- Call Number
- 519.5 NAV s
Computer networking: a top-down approach
Description: A top-down, layered approach to computer networking. Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivat…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780136681557
- Collation
- xxvi, 824 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 004.6 KUS c
Strategic marketing : concepts and cases
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…
- Edition
- -
- ISBN/ISSN
- 9781138593633
- Collation
- 1 online resource (159 pages)
- Series Title
- -
- Call Number
- 658.800 722 ABR s
Social media strategy: marketing, advertising, and public relations in the co…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students
- Edition
- 2nd ed
- ISBN/ISSN
- 9781538101360
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 658.872 QUE s
Intermediate Accounting IFRS Edition
This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain pract…
- Edition
- 4th.ed
- ISBN/ISSN
- 9781119607519
- Collation
- -
- Series Title
- -
- Call Number
- 657.044 KIE i
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