Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.
A practical introduction to understanding the Financial Management of companies in today’s rapidly changing business world. This book is particularly well-suited to introductory courses in financial management, for a professional qualification and as a reference for practitioners.
Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing readers with a roadmap to guide them through the text and supplementary tools.The thirteenth edition features new coauthor Chad Zutter of the University of Pittsburgh who brings his contemporary thinking and pedagogy to the text.
For MBA/graduate students taking a course in corporate finance. An Emphasis on Core Financial Principles to Elevate Individuals' Financial Decision Making Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance, Fourth Edition blends coverage of time-tested pri…
Broad-ranging in its coverage, this major new text introduces all the main competing theoretical approaches to the study of the state as well as key contested issues in relation to globalization, new forms of governance, the changing public/private boundary, changes in the powers and capacities of states, and the differences between advanced liberal democratic and other states.
An Introduction to Object-Oriented Programming with Java takes a full-immersion approach to object-oriented programming. Proper object-oriented design practices are emphasized throughout the book. Students learn how to use the standard classes first, then learn to design their own classes. Wu uses a gentler approach to teaching students how to design their own classes, separating the coverage i…
This text is intended for use in the Java programming course Tony Gaddis's accessible, step-by-step presentation helps beginning students understand the important details necessary to become skilled programmers at an introductory level. Gaddis motivates the study of both programming skills and the Java programming language by presenting all the details needed to understand the "how" and the "wh…
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In "Effectuation", Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities. Using empirical and theoretical work done in co…
Emphasises the distinctive political and cultural heritage of the Arab world whilst rejecting the philosophical discourses that have been used to obscure its democratic deficit. This volume interrogates concepts such as democracy, law, and human rights, looking at how they have been applied in the history of the Arab world