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Basic marketing: a marketing strategy planning approach
Author(s)
: Perreault, William D. - McCarthy, E. Jerome (Edmund Jerome) - Cannon, Joseph P., -
Edition
: 18th ed.
Record Detail
Basic marketing: a global-managerial approach
Author(s)
: Perreault, William D. - McCarthy, E. Jerome (Edmund Jerome) -
Edition
: 14th ed.
Record Detail
