DIGILIB Universitas Bakrie

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Found 1 from your keywords: author="Muhammad Raushan Fikr ...
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STRATEGI BRANDING WWW.MANUAL.CO.ID DALAM MENCIPTAKAN BRAND IMAGE
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Muhammad Raushan Fikr (1151923010)

Brand bagi sebuah media merupakan representasi dari kredibilitas dan kualitas. Melalui proses strategi branding lah citra produk dan perusahaan akan terbentuk dan dipersepsikan oleh audiens sehingga dibutuhkan strategi untuk menciptakan sebuah citra yang baik dan unik. Fokus penelitian ini membahas bagaimana Strategi Branding Manual.co.id dalam Menciptakan Brand Image. Penelitian ini menggunaka…

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UB/EIS-KOM/17/218
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