DIGILIB Universitas Bakrie

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Found 1 from your keywords: author="Jaka Reynaldi (1141001...
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PENGARUH EFEKTIFITAS IKLAN ONLINE TERHADAP MINAT BELI PELANGGAN PT SHOPEE INT…
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Jaka Reynaldi (1141001112)

Penelitian ini bertujuan untuk menganalisis pengaruh efektifitas iklan online terhadap minat beli pelanggan PT Shopee Internasional Indonesia. Responden yang digunakan adalah responden yang mengetahui Shopee dan pernah melihat iklan Shopee versi baby shark dak karakter mirip Presiden Jokowi di YouTube. Responden diambil dengan teknik purposive sampling sebanyak 100 orang. Metode analisis yang d…

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UB/EIS-MNJ/18/652
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