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Found 1 from your keywords: author="Howard S. Gitlow"
cover
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
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Howard S. GitlowEdward W. Wheatley

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science …

Edition
-
ISBN/ISSN
9783319169347
Collation
-
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
[PRO-MNJ-003]