Crisis, issues and reputation management

Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond …

Crisis, issues and reputation management

Edition

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ISBN/ISSN

9780749469924

Collation

xvi, 262 pages ; 23 cm

Series Title

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Call Number

659.2 GRI c