DIGILIB Universitas Bakrie

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Found 1 from your keywords: author="Caecilia Arihta Yatasi...
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MEMBANGUN NILAI MEREK DENGAN ROMANTIKA PEMILIK (STUDI BRANDERPRENEURSHIP PADA…
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Caecilia Arihta Yatasia Brahmana (1151903043)

Aktivitas komunikasi merek perlu dikembangkan dengan strategi supaya mampu menghasilkan efektivitas program membangun nilai merek. Hal ini perlu dilakukan oleh setiap pengusaha supaya dapat memperoleh manfaat dari pengembangan nilai merek. Penelitian ini menggunakan pendekatan branderpreneurship untuk dapat melihat sejauh mana Waroenk Do menggunakan pengembangan nilai merek untuk dapa…

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UB/EIS-KOM/17/179
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