DIGILIB Universitas Bakrie

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Found 1 from your keywords: author="Arvito Muhammad (11310...
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EFEKTIVITAS SPONSORSHIP DALAM MENINGKATKAN BRAND AWARENESS PT. SENTRA TIMUR R…
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Arvito Muhammad (1131001050)

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh sponsorship yang dilakukan oleh PT. Sentra Timur Residence pada event Maroon Festival 2017 dalam meningkatkan kesadaran merek (brand awareness) Sentra Timur Residence pada Mahasiswa dan Mahasiswi Universitas Bakrie. Penelitian ini menggunakan pendekatan kuantitatif dan melibatkan 103 pengunjung event Maroon Festival 2017 sebagai sampe…

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UB/EIS-MNJ/17/587
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