This book provides an accessible introduction to diverse political economy perspectives on different aspects of European integration. It presents a critical appraisal of how scholars in the EU and US use theory to understand European integration
The Regimes of European Integration' shows why international regimes get built or not and whether national governments delegate to the international level. It contains case studies in economic and social regulation in Germany, the UK, and within the European Union
Offering a comparative historical perspective of European and Southeast Asian regionalism, this illuminating study presents new and imaginative insights into the theory and practice of regionalism and the links between regional developments, globalization and international order
After the ECC-Book on ""E-conomy"" this new report of the European Communication Council (ECC) analyses from various perspectives the profound societal and economical change of the media economy, initiated by digitalisation and networking. The report examines effects and new perspectives in the area of economy, society, and politics
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European contex
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.
Drinking water policies and research are intimately linked. It is thanks to the scientific progress made over the last 25 years in identifying and controlling toxic products in drinking water that regulations have developed in such a way that the protection of public health from waterborne diseases has drastically improved. The integration of research outputs into the policy-making progress req…
Environmental impact assessment (EIA) is now firmly established as an important and often obligatory part of proposing or launching any development project. Delivering a successful EIA needs not only an understanding of the theory but also a detailed knowledge of the methods for carrying out the processes required. Peter Morris and Riki Therivel bring together the latest advice on best practice…
Energy in Europe and Russia is in flux. The authors address key issues in this context and seek to analyze contemporary transition processes in the region's energy sector. They look at whether and how transnational policy mechanisms can generate sufficient steering capacity to address pressing energy policy issues, including environmental concerns, energy transit or rapidly changing natural gas…