Marketing management : an Asian perspective | DIGILIB Universitas Bakrie

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Marketing management : an Asian perspective

Philip Kotler - Personal Name; Kevin Lane Keller - Personal Name; Chin Tiong Tan - Personal Name; Swee Hoon Ang - Personal Name; Siew Meng Leong - Personal Name;

For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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Magister Management (Database SLIMS) Location name is not set

MM.2023.08.08

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Detail Information

Series Title: -
Call Number: -
Publisher: Harlow : Pearson Education Limited., 2018
Collation: 45 pages : illustrations (some colors) ; 28 cm
Language: English
ISBN/ISSN: 9781292089584
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: 17th.ed
Subject(s): Marketing Asia Management
Specific Detail Info: -
Statement of Responsibility: -

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