Marketing management : an Asian perspective

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Book's Detail

Marketing management : an Asian perspective
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Statement of Responsibility
Author(s)	Philip Kotler - Personal Name Kevin Lane Keller - Personal Name Chin Tiong Tan - Personal Name Swee Hoon Ang - Personal Name Siew Meng Leong - Personal Name
Edition	17th.ed
Call Number
Subject(s)	Marketing Asia Management
Language	English
Publisher	Pearson Education Limited
Publishing Year	2018
Specific Detail Info
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