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Marketing 4.0: moving from traditional to digital

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Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people and varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions--through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and Innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jump start your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization on board

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Availability

Detail Information

Series Title

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Call Number

658.8 KOT m

Publisher

Hoboken, New Jersey : John Wiley & Sons., 2017

Collation

xix, 184 pages ; 24 cm

Language

English

ISBN/ISSN

9781119341208

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Internet Marketing
Marketing

Specific Detail Info

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Statement of Responsibility

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