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Book's Detail
| Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference | |
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This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. |
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| Statement of Responsibility | |
| Author(s) | Howard S. Gitlow - Personal Name Edward W. Wheatley - Personal Name |
| Edition | |
| Call Number | [PRO-MNJ-003] |
| Subject(s) | Marketing |
| Language | English |
| Publisher | Springer International Publishing |
| Publishing Year | 2016 |
| Specific Detail Info | Table of contents : Front Matter....Pages i-xviii A Profile of Intentions Groups for Generic Branded Grocery Products....Pages 1-4 Cable Television Viewership: An Examination of Innovative Behavior....Pages 5-10 The Home Purchase Decision: Measurement of Evaluative Criteria....Pages 11-13 Black Ethnicity, Opinion Leadership and Innovativeness....Pages 14-19 Female Use of Cosmetics: Is Feminist Orientation Important in the Decision to Purchase?....Pages 20-24 Constellations of Consumer Beliefs: Relationships to Intentions and Behavior....Pages 25-28 The Changing Nature and Scope of the Senior Citizen Market Segment: Recent Developments During the Period of 1960 and 1973....Pages 29-32 Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty?....Pages 33-37 The Family Life Cycle Revisited....Pages 38-42 Impact of Socioeconomic Changes on Retailing....Pages 43-46 The Applicability of Gert Modeling and Simulation to Marketing Logistics....Pages 47-51 Grocery Shopper Attitudes Concerning the Non-Availability of Advertised Specials....Pages 52-53 Franchisee/Franchisor Relations: A Study of Channel Contributions....Pages 54-57 Pre-Owned Merchandise Buying: A Neglected Retailing Phenomenon....Pages 58-61 Retailers and Energy Conservation - Problems and Promotions....Pages 62-65 Stake, Conflict and Performance in Export Marketing Channels....Pages 66-69 A Neglected Market Segment in Revitalizing the Central Business District: The Downtown Worker as the Downtown Shopper....Pages 70-73 The Industrial Trade Show from an Asian Perspective....Pages 74-76 How to Do Business in the New Vietnam....Pages 77-82 Caribbean Basin Financing: New Developments....Pages 83-87 An Analysis of the Effectiveness of Export Marketing Decisions....Pages 88-92 International Commonality of Demand Determinants: A Reappraisal....Pages 93-97 Some Aspects of the Controversy Over Direct Foreign Investments by Multinational Corporations in the Less Developed Countries....Pages 98-102 Marketing Methods in the Middle East....Pages 103-107 A Realistic Appraisal of the New International Economic Order....Pages 108-110 Changing Perspectives in Advertising: The Use of "LIBERATED" Feminine Life-Style Themes....Pages 111-114 The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study....Pages 115-119 Is Word-Of-Mouth More Prevalent Among Males Or Females?....Pages 120-122 Food Ingredient Labeling: The Effects of Disclosure on Consumer Product Evaluation....Pages 123-126 Mass Media and Personal Influences on Adolescent Consumer Learning....Pages 127-131 A Study of the Relationship of Print Ad Recall and Individual Biorhythms....Pages 132-135 Audiences of Grocery Store Newspaper Advertisements....Pages 136-140 A Model For Improving Teaching Effectiveness of Marketing Professors....Pages 141-144 "Piggybacking" The Introductory Marketing Courses: Innovation or Disaster in Academic Product Development....Pages 145-147 The Implications of American Assembly of Collegiate Schools Standards To Marketing Educators....Pages 148-150 Faculty Peer Evaluations: A Synergistic Administrative Tool....Pages 151-154 A Note on Students’ Perceptions of the Effect of Selected Factors on Student Course and Faculty Evaluations....Pages 155-157 The Case Method of Analysis For Marketing Management Classes: A New Theoretical Conceptualization....Pages 158-160 The Undergraduate Consumer Behavior Course: Current Status and Pedagogies....Pages 161-165 A Commentary on the Prospects of Transferring Marketing Research Skills: a Case for a Two Phase/Experiential Pedagogical Approach....Pages 166-169 Salient Choice Criteria for Selecting Marketing as an Academic Major: A Factor Analytic Approach....Pages 170-173 What are the Best Ways to Teach Case Studies?....Pages 174-177 Life Cycle Dimensions of Procurement Planning....Pages 178-182 How do you Sell when there is Nothing to Sell?....Pages 183-187 An Empirical Examination of Credit Card System Attributes and Evaluations....Pages 188-193 A Tentative Technique for Measuring Industrial Marketing Productivity....Pages 194-196 A Profile of the Woman as a Potential Entrepreneur....Pages 197-200 Segmenting Supply Markets in Industrial Buying Behavior....Pages 201-206 Self Concept Research: Problems and Questions....Pages 207-212 Test-Retest Reliability of Alternative Means of Collecting Unidimensional Proportions Data....Pages 213-217 A Closer Look at the Reliability and Validity of Perceptual Maps....Pages 218-221 A Note on the Usefulness of Canonical Correlation Analysis in Marketing Research....Pages 222-225 Decreasing Item Omissions from Reluctant Survey Respondents....Pages 226-229 A Comparison of the Different Measures of Error Rates in Discriminant Analysis using Small Samples....Pages 230-233 Mother-Daughter Conflict in the Perception of Brands and Mass Media as they Relate to Store Selection....Pages 234-236 An Attempt to Validate Nonmetric Multidimensional Scaling Maps....Pages 237-240 How Much Should Respondents be Told about the Information Being Sought from them?....Pages 241-243 Toward a Theoretical Framework for Mail Survey Response....Pages 244-248 The Description and Testing of a New Measure of the Weights of Evaluative Criteria....Pages 249-253 A Market Segmentation Approach to Blood Bank Management....Pages 254-258 A Multi-Attribute Attitude Model for the Prediction of University Preference....Pages 259-261 Identifying the Customer for Continuing Education....Pages 262-265 An Exploratory Assessment of Potentially Useful Types of Prepurchase Information to Consumers of Legal Services....Pages 266-268 Marketing Functions Performed by Dealers in Stolen Property....Pages 269-271 Segmenting Lay Leaders for one Diocese of the Episcopal Church....Pages 272-275 The Energy Problem: Consumers’ and Utilities’ Views with Marketing Implications....Pages 276-279 Marketing Strategies for the Professions: Generalizing the Case of CPAs....Pages 280-283 Health Care Services: Consumer Behavior Model Development....Pages 284-288 A Price Elasticity Effect on the Market for Major League Baseball: A Spectre on the Horizon?....Pages 289-294 Improving NFW Product Planning Through an Analysis of New Product Failure....Pages 295-300 An Alternate Diffusion Paradigm Especially Relevant for Innovations Possessing High School Visibility....Pages 301-305 Product Trial and Product Usage: Bases for a Strategic Segmentation Framework....Pages 306-308 Channel Management Issues in New Product Planning....Pages 309-311 Routine And Persistent Problems In Decision Making: A Problem Solving Approach to Product and Brand Choice....Pages 312-317 Marketing to the Social Conscience....Pages 318-323 Consumer Alienation and Satisfaction/Dissatisfaction: A Research Paradigm....Pages 324-327 Marketing Theory: The Present Stage Of Development....Pages 328-332 Marketing and the Myth of Corporate Social Responsibility....Pages 333-336 Consumer Satisfaction/Dissatisfaction: Implications for Consumer Protection Agencies....Pages 337-340 Exporting Theories and Explanations: Past, Present and Future....Pages 341-344 Consumer Perceptions of Anti-Litter Legislation....Pages 345-349 Limits to Optimal Consumer Problem Solving: A Framework for Consumer Protection Policy....Pages 350-354 Internalization of Corporate Social Costs....Pages 355-359 Personality as a Leisure Market Segmentation Criteria....Pages 360-360 Awareness and Perception of the Effects of EEC Expansion: A Comparison....Pages 361-361 The Channel Decision Process: A Comprehensive Model and Review....Pages 362-362 Direct Marketing: An Underdeveloped Marketing Frontier....Pages 363-363 Consistency Versus Variety Seeking Behavior: Situational Effects....Pages 364-364 How Much do we Know about Consumer Protection Laws?....Pages 365-365 The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy....Pages 366-366 “Blacks Vs. Whites Decision Criteria: A Reevaluation”....Pages 367-367 Some Observations Concerning the Study of Consumer Goods Shortages in the Polish Market....Pages 368-368 Does Social Class Influence Children’S Attitudes Toward1 Advertising On Television and Radio and in Children’S Magazines....Pages 369-369 Channel Organization: A Misused Pedagogical Concept....Pages 370-370 Characteristics of Women Marketing Enterpreneurs: are these Characteristics Useful in Predicting Entrepreneurial Behavior?....Pages 371-371 Alumni-Student Differences in the Level and Components of Satisfaction with a College’s Offering....Pages 372-372 The Data Needs and the Scientific Methodologies of Marketing Studies: An Analysis From Ecological Perspectives....Pages 373-373 Predictors of Evaluative Criteria....Pages 374-374 Marketing in the International Airline Industry: An Analysis of Change....Pages 375-375 Higher Education Institutional Buyers’ Perceptual Profiles of Vendor Attributes for Standard and Special Products....Pages 376-376 PLC: A Vehicle for Marketing Mix Development....Pages 377-377 The Impact of Birth Order Upon Selected Marketing Variables....Pages 378-378 Look out McDonald’s, the "Wheel” is rolling....Pages 379-379 The Impact of Predecision Similarity Upon the Postdecision Evaluation of the Chosen and Unchosen Alternatives in an Unobtrusive Experimental Setting....Pages 380-380 Profiling the Customers of a Small Business: The Case of Health Food Stores In San Diego....Pages 381-381 Student Perceptions of Business’ Social Responsiveness....Pages 382-382 Consumers’ Attitudes Toward Preshopping Activity: Measurement and Relationship to Price as a Shopping Goal....Pages 383-383 Dealing with the Marketing/Physical Distribution Interface....Pages 384-388 ....Pages 389-394 |
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