Marketing 3.0: from products to customers to the human spirit | |
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The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. |
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Statement of Responsibility | |
Author(s) | Kotler, Philip. - Personal Name Kartajaya, Hermawan - Personal Name Setiawan, Iwan. - Personal Name |
Edition | |
Call Number | [KOM-LIB-171] |
Subject(s) | Marketing |
Language | English |
Publisher | Wiley |
Publishing Year | c2010 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |