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Marketing 3.0: from products to customers to the human spirit

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The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his ''4 P's of Marketing''
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing

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Detail Information

Series Title

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Call Number

[KOM-LIB-171]

Publisher

nju : Wiley., c2010

Collation

xv, 188 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

9780470598825

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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