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Found 5 from your keywords: subject="Social marketing"
cover
Social marketing: behavior change for social good
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Lee, NancyKotler, Philip

Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners thr…

Edition
6th ed.
ISBN/ISSN
9781544351490
Collation
xxiii, 486 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.8 LEE s
cover
Corporate social responsibility: doing the most good for your company and you…
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Kotler, Philip.Lee, Nancy

One of the business world's foremost though leaders presents a "social responsibility bible" for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.

Edition
-
ISBN/ISSN
0471476110
Collation
x, 307 p. : ill. ; 24 cm.
Series Title
-
Call Number
[KOM-LIB-109]
cover
Principles and practice of social marketing: an international perspective
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Donovan, Robert J.Henley, Nadine.

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate co…

Edition
2nd ed.
ISBN/ISSN
9780521167376
Collation
xix, 504 p. : ill. ; 26 cm.
Series Title
-
Call Number
[KOM-LIB-257]
cover
Case studies on social marketing: a global perspective
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Galan Ladero, M. Mercedes.

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was i…

Edition
1st edition.
ISBN/ISSN
9783030048426
Collation
pages cm
Series Title
-
Call Number
[MNJ-LIB-118]
cover
Social media marketing all-in-one for dummies
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Zimmerman, Jan.Sahlin, Doug.

Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her t…

Edition
1st ed.
ISBN/ISSN
9780470584682
Collation
xxii, 818 p. : ill. ; 24 cm.
Series Title
--For dummies
Call Number
[KOM-LIB-106]