Research design: quantitative, qualitative, mixed methods, arts-based, and co…

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to c…

Qualitative inquiry & research design: choosing among five approaches

In the revised Fourth Edition of the best-selling text, John W. Creswell and new co-author Cheryl N. Poth explore the philosophical underpinnings, history, and key elements of five qualitative inquiry approaches: narrative research, phenomenology, grounded theory, ethnography, and case study. Preserving Creswell's signature writing style, the authors compare the approaches and relate research d…

The Sage handbook of qualitative research

The substantially updated and revised Fifth Edition of this landmark handbook presents the state-of-the-art theory and practice of qualitative inquiry. Representing top scholars from around the world, the editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the future of qualitative research. The Fifth Edition contains 19 new cha…

Qualitative research methods in public relations and marketing communications

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and crit…

Ethics in qualitative research

This book examines the theoretical and practical aspects of ethical dilemmas in qualitative research. To many researchers, `ethics' has been associated with following ethical guidelines and gaining ethics approval from academic bodies. However, the complexities of researching private lives and placing accounts in the public arena increasingly raise ethical issues which are not easily solved by …

Qualitative research from start to finish

This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully implemented specific procedures. Equally dis…

Qualitative Research Methods in Public Relations and Marketing Communications

The nature and usefulness of qualitative research for public relations and marketing communications Selecting a topic and relating to your supervisor Reviewing the literature & writing the research proposal Ethical issues and access Ensuring the quality of research Choosing between different types of research Case studies Grounded theory Ethnography Discourse and critical discourse analysis Phe…

Qualitative Research in Journalism Taking It to the Streets

Edition

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ISBN/ISSN

0-8058-4398-1

Collation

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Series Title

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Call Number

[KOM-LIB-07]